Address
Form of work
SalaryOverview:
The Content Marketing Specialist is responsible for developing and executing content strategies that resonate with our target audience across various platforms. This role offers an exciting opportunity to contribute to the growth and success of Forefront by creating compelling and informative content that showcases our expertise and services in the medical and aesthetic dermatology and plastic surgery field.
Responsibilities: - Partner closely with internal stakeholders to strategize and develop content plans that align seamlessly with business objectives and resonate with target audience interests.
- Craft compelling written and visual content across diverse mediums including blog posts, articles, social media updates, email campaigns, videos, infographics, and more, ensuring each piece maintains a high standard of quality and relevance.
- Remain current with industry trends, medical breakthroughs, and aesthetic innovations within dermatology, medical aesthetics, and plastic surgery to optimize content with fresh insights and cutting-edge information.
- Establish and manage a robust editorial calendar, meticulously organizing content creation and delivery schedules to ensure timely distribution across all relevant channels.
- Employ SEO best practices to optimize content for search engines, enhancing visibility and driving organic traffic to our website and digital platforms.
- Utilize advanced analytics tools to closely monitor and evaluate content performance, extracting valuable insights to refine strategies and enhance future content endeavors.
- Cultivate and nurture relationships with external vendors, freelancers, and agencies, leveraging their expertise and resources to support and enhance our content creation efforts.
- Maintain a keen awareness of pertinent regulations and guidelines governing medical and aesthetic Content Marketing, ensuring all materials adhere to compliance standards at all times.
- Foster seamless collaboration with the broader marketing team, integrating content into overarching marketing campaigns and initiatives to maximize impact and effectiveness.
- Provide flexible support for various marketing projects and initiatives as needed, demonstrating adaptability and a willingness to contribute to the team's success across multiple fronts.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field required.
- A minimum of 3 years of experience in Content Marketing required, preferably in the healthcare industry.
- Experience with content management systems (CMS) and email marketing platforms required.
