Content Marketing Associate

Welcome to High Level Marketing (HLM), where we're not your average Digital Marketing Agency. We're a dynamic force that loves shaking things up! With our infectious energy and culture, we create amazing experiences for clients while honing our skills. Home services and aesthetic health care are our specialties, but we have an interesting diverse group of clients that we are masters at crafting custom packages to meet their needs and goals. As a team member, you're just as important as our clients. We hire the best to deliver our best! Whether you're a marketing maestro, creative genius, or data-driven wizard, if you're seeking a company that values your skills, offers a fun and inclusive culture, and lets you spread your wings while working remotely, keep reading and apply!

As a Content Marketing Associate, you are methodical and able to see the big picture. You are creative but also scientific and organized. The Content Marketing Associate, reporting to the Content Marketing Manager, will work on a variety of Content Marketing assignments related to SEO-driven Content Marketing. You are familiar with consumer marketing research and are skilled at content development that includes strong messaging and effective supporting copy. Your job is to articulate the why, where, who, what, and how of Content Marketing, enhancing the functionality of our clients’ websites.

An ideal candidate would have an intellectual curiosity for advertising, experience managing multiple clients and campaigns concurrently, a commitment to client performance, and a great sense of humor!

The Content Marketing Associate will be responsible for meeting deadlines, producing quality content, and working with High Level Marketing’s internal systems to indicate when projects have been started, are in process, and are completed. The perfect candidate for this job has the perfect balance of creativity paired with analytical thinking.

To be successful in this position, you should have excellent communication skills (written and verbal) and a strong foundation of SEO knowledge as it pertains to content development.

Responsibilities

• Write and publish website copy for entire websites and landing pages
• Rewrite existing content for a website refresh
• Work closely with other members of the Content team to incorporate SEO goals into rich website content
• Conducting keyword research using dedicated software and generating keyword ideas
• Use keyword research and other industry research to communicate content plans with various blog writers.
• Work with various blog writers to align deadlines, review content calendars & briefs, and proofread content providing edits where necessary.
• Cross-train with other members of the Content team to work as a backup as needed.
• Maintain familiarity with the latest developments in Search Engine Optimization, content trends, and consumer behavior.
• Experience in working with or maintaining a calendar of project deadlines and content launch dates
• Attend and participate in client kickoff meetings as needed to gain an understanding of the tone and goal of the website content needed to be created.
• Proof content that has been written by other team members
• Partner with the internal Sales and Customer Service teams to ensure alignment on client accounts and provide status on content delivery deadlines
• Strive to learn SEO keyword strategies and selection process.
• Understand basic reporting metrics and platforms including footprint.
• Other duties as assigned

Requirements

• Familiarity with the latest developments in Search Engine Optimization, content trends, and consumer behavior
• Familiarity with third-party enterprise SEO tools (e.g., SEMRush, Ahrefs, Screaming Frog, etc.)
• The ability to work cross-platform in multiple CMS environments with a focus on WordPress & Similar platforms
• Spreadsheet programs (e.g., Excel, Google Sheets) to gather SEO insights and augment client reporting capabilities - Macros, Automation, IFTTT, or similar integrations a plus
• Excellent communication and time management skills
• Experience in working with or maintaining a calendar of project deadlines and content launch dates
• Understanding of why some content works and some doesn't
• High level of writing, editing, and storytelling skills
• Excellent critical thinking, interpersonal, communication, time management, and organizational skills
• A collaborative & proactive team player

Preferred Qualifications

• An Associates degree in Communications, Marketing, English Literature, Journalism, or a related field is a plus.
• SEO experience.
• Content Marketing
  • 1 -3 years of experience writing website content, blog articles, working in digital marketing (including copywriting), and experience with SEO Content Optimizations

Benefits & Perks

HLM’s expert marketers leverage cutting-edge, proprietary technology to fuel the growth of our client partners. We’ve invested ten years and millions of dollars in building a patented tech platform specifically to drive website visibility. Then we added, and continue to evolve, a proprietary mix of home-grown and best-in-class technologies which always run to optimize those sites. Our team uses these unique tools to help businesses achieve the best possible marketing outcomes.

• Compensation Range: $43K - $48K annually
• Group Health Insurance, including Medical, Dental, and Vision
• Paid Time Off - unlimited after 1 year of employment.
• 401k Retirement w/ company matching
• Supplemental Benefits (i.e. STD, LTD, Life)
• A fun, innovative culture.
• Unlimited Advancement Opportunities
Fully Remote working environment

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Note: Applicants considered for employment may be required to participate in the Company’s hiring assessment as part of the hiring selection process.

Disclaimer: High Level Marketing is an equal employment opportunity employer committed to hiring and retaining a diverse workforce. Applicants receive fair and impartial consideration without regard to race, sex, sexual orientation, gender identity, color, religion, national origin, age, disability, veteran status, genetic data, religion, or other legally protected status. If you need accommodation for any part of the employment process because of a medical condition or disability, please call (205) 721-8660 to speak with human resources.

Acceptable Background and References Required. Equal Opportunity/ Affirmative Action Employer/ DFWP