Consumer Marketing Intern

WHAT YOU'LL DO
We are seeking a strong candidate to join BCG's Consumer Practice Area (PA) Marketing team to support important areas of our marketing program. The Consumer Marketing Intern will support the Consumer practice in the development and execution of our marketing strategy to help us build and strengthen client relationships and position us as thought leaders in the market.
WHO WE ARE
BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world's best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible-and unlocking your potential to advance the world. Knowledge@BCG consists of the Knowledge Team (KT), Data & Research Services (DRS) and Knowledge & Collaboration Solution (KCS). KT is a group of experts within respective fields or areas providing industry, functional and geographic expertise to consulting teams. KT members are aligned to Practice Areas, sometimes serving as members of case or project teams. KT offers insight into a topic or function derived from BCG's knowledge base and case/project experience. The members of our DRS team work alongside consulting team colleagues to bring advanced research capabilities to support projects and clients. KCS team is a cross-functional team equipping BCGers with internal and external knowledge resources and digital collaboration tools, enabling them to work smarter and with increased productivity
YOU BRING (EXPERIENCE & QUALIFICATIONS)

• Ongoing Bachelor's or Master's studies with high academic achievements preferably in business informatics or business studies with marketing focus
• Strong attention to detail
• Interest in and willingness to develop solid understanding of the subject area
• Creative, yet structured problem solver and autonomous self-starter
• Able to work in a fast-paced environment and to manage multiple tasks in parallel
• Strong organization and project management skills
• Strong analytical skills
• Excellent written and verbal communication skills in English
• Strong interpersonal credibility, reliability, and service mentality
• Highest ethical standards, able to maintain discretion and confidentiality
• Service mind, eager to take on responsibility, and enjoy working on a team

EQUAL OPPORTUNITY
Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
YOU'RE GOOD AT
Social media marketing

• Support the day-to-day execution and management of social media channels, including our LinkedIn showcase page and LinkedIn profiles of our thought leaders
• Manage social media content calendars from content creation through scheduling posts
• Analyze and report on social media performance to optimize and further enhance our social media presence

Content creation

• Strong communication skills with the ability to distil complex topics into an understandable format, both in written form for internal communications and social media and PowerPoint presentations
• Draft content and build digital internal newsletters to update the practice area on BCG, industry, and competitor activities

Crunching marketing performance data

• Maintain data quality within marketing platforms including global CRM database
• Prepare clear, compelling dashboards with key performance metrics to show the impact of our marketing tactics such as events, media coverage, publication readership, digital marketing, etc.
• Collaborate with global analytics team to understand the set of available marketing KPI metrics and ensure the most meaningful measures are being leveraged for our PA

Familiar with or eager to leverage digital marketing tools

• LinkedIn campaign management tool, Sprinklr, SHIELD, Haiilo, Figma
• Experience with creative software, like Figma and Photoshop, is a plus
• Develop and send newsletters within Sales Force Marketing Cloud

Working in a dynamic environment

• Strong motivation, flexibility and reliability to your work and team
• Familiar with matrix organizations
• Support scheduling, and preparation for meetings with key stakeholders
• Network with other working students, Co-Ops and marketers
• Organized work style to address your assigned responsibilities and re-prioritize shifting demands while maintaining transparency with line manager
• Balance workload with short- and long-term priorities

YOU'LL WORK WITH
BCG's Consumer practice area management team consists of business managers and directors, marketing managers and practice area managers, who manage all aspects of the operations of a practice area. The marketing team is comprised of three colleagues.
The global BCG marketing teams, consists of centers of excellence on various marketing topics, such as digital marketing, social media, publishing, production etc.