Community Relations Director

To manage all internal and external marketing functions of the community to ensure a positive reputation of the community among referral sources and potential customers, and in order to achieve or exceed community occupancy goals.

• Bachelor’s degree in a related field preferred or equivalent experience
• Previous marketing experience in a senior housing setting preferred.
• Previous business development experience in a related setting and / or reality preferred.
• Must be able to read, write and speak English, and demonstrate strong written, verbal, and interpersonal communication skills and the ability to establish effective networking relationships.
• Must have an in-depth knowledge of basic sales and marketing principles and practices.
• Proficiency in basic computer skills including Word, Excel, and/or sales & marketing software required.
• Must be able to represent the community in a positive and professional manner in terms of communication, conduct and appearance, to referral sources, potential customers, and to the general public.
• Must be able to perform duties and responsibilities (Essential Job Functions) with or without reasonable accommodation.
• Subject to pre-employment screening including TB testing and criminal background check.

Marketing

• Conducts competitive analysis of local market on a quarterly basis and provides report of findings to Executive Director and Living Care Lifestyles home office.
• Responsible for the development and implementation of a quarterly marketing plan that incorporates community strengths and weaknesses in relation to competitors, and to current market trends and forecasts.
• Develops and implements community outreach programs and events that will provide contact with referral sources and potential customers.
• Is responsible for planning and coordinating community media advertising.
• Is responsible for maintaining an inventory of community marketing collateral and for updating written information, as necessary.

Sales Management

• Responsible for achieving or exceeding budgeted census goals as established by Executive Director and Living Care Lifestyles home office, and for maintaining a pattern of measurable growth toward stabilization in lease-up communities.
• Maintains accurate records of all inquiries, tours, and networking contacts.
• Responsible for accurate and timely reporting of census and move-in and move-put activity to management and is accountable for explaining such activity as required.
• Prepares and submits other reports as requested by Executive Director and/or home office.
• Maintains a viable and accurate waiting list of potential residents.
• Is responsible for entire sales process including building the prospect base, generating tours, and obtaining deposits and securing move-ins.