Community Liaison- Senior Care Specialist

Reports to Sr Business Development Department Manager

Primary Function: The Community Liaison is responsible for networking and marketing Home Care Assistance in the community, driving growth, and increasing our presence. The Community Liaison is the primary point of contact for all referral sources, potential clients, and decision-makers.

Home Care Assistance approaches care differently. We are looking for an exceptional sales professional who exemplifies our core values of who we are, what we do, and how we approach care.

Essential Duties and Responsibilities:

• Drive business expansion opportunities:
• Use an effective sales approach to networking and marketing.
• Conduct consistent outreach to established referral sources. *Identifying prospective referral sources. *Connecting with key decision makers. *Fostering and maintaining referral relationships. *Scheduling client assessments and securing services.
• Respond in a timely and effective manner to client inquiries as the first point of contact with Home Care Assistance.
• Be a Home Care Assistance subject matter expert of HCA core services – 24/7 care and live-in care. Effectively communicating the HCA service differentials, pricing, and proprietary methods of care.
• Collaborate and support other members of the HCA sales team by effectively communicating. Actively listening. Problem-solving. Maintaining a positive collaborative outlook. Coordination with team members in scheduling assessments.
• Maintain CRM database of referral partners and clients.
• Effectively follow prospective clients through care decision-making.
• Continuously analyze the competitive landscape and environment of home care in the community and with assigned referral sources.
• Manage inventory of marketing materials.
• Maintain and effectively communicate our various service differentials, prices, and special incentives.

Required Skills:

· Ability to work independently and as a member of a supportive and cohesive team: communicating proactively, managing multiple projects, and prioritizing daily tasks while managing deadlines.

· Understanding of general sales process and home care market.

· Ability to engage in a consultative selling process that overcomes objections and indifferences while connecting referral sources and clients to HCA services.

· Ability to maintain a comprehensive level of market, customer, and service knowledge necessary to accomplish sales and marketing objectives.

· Possess a very positive attitude and understanding of the dynamics involved in organizational growth and change.

· Strong oral communication and presentation skills.

· Proficient in Microsoft Office products, Word, Excel, and PowerPoint.

• Ability to work effectively with direction from, or interface with a manager.
• Problem-solving, decision-making, and technical learning.
• Demonstrate HCA Values by acting with integrity, respect, and trust.

Qualifications:

• 3+ years' successful experience in direct account management of products or services
• Excellent verbal and written communication skills.
• Strong team orientation with excellent follow-up skills.
• Ability to build rapport quickly and consistently with a variety of customers.

Preferred qualifications include:

• Experience in client development within the Senior Care industry.
• Bilingual (English and Spanish).
• Bachelor's degree preferred.

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