Address
Form of workCommunity Engagement Specialist
- 19175
- 243 SHEETZ WAY
- CLAYSBURG, Pennsylvania
- Full-Time
- Hybrid
Job Description
OVERVIEW
Represents the Sheetz Brand to build strong connections with customers, business clubs, organizations, and charities within our communities to foster positive impact and build brand equity in assigned geographic area. Assists in the coordination of outreach programs that engage, support, and collaborate with the community to develop and expand relationships in the communities in which Sheetz operates.
RESPONSIBILITIES (other duties may be assigned)
1. Work with department leadership to lead event teams, planning, coordination and execution of both external brand and industry related events including, but not limited to, New Store openings within assigned geographic region.
2. Proactively seek sponsorship opportunities in new and existing markets and work directly with the department manager to negotiate terms successfully.
3. Proactively identify opportunities to build relationships and engage the community.
4. Collaborate with Sheetz Brand and Advertising managers on market and consumer segmentation strategies to place sponsorships appropriately.
5. Work with other departments and District Managers to promote Sheetz products and promotions as needed.
6. Assist in identifying new industries and competitive trends and regularly inform Sales & Marketing of noteworthy new event marketing opportunities within the assigned geographic area(s
7. Engage the community, with guidance from department leadership, to carry out Brand building events and activities.
8. Work with the department leadership to evaluate and prioritize new event opportunities to evaluate their potential to advance the Sheetz Brand in the community.
9. Review criteria and KPIs determined by department manager to track and report on effectiveness of activities and events in supporting Sheetz business objectives.
10. Network in communities where stores are located within the Sheetz area of operation to increase awareness of the Sheetz brand.
11. Provide support for Sheetz public relations department, as directed, and participate in regular media training.
QUALIFICATIONS
Education
- Bachelor’s Degree in Marketing or Business-related field required
Experience
- Experience in marketing and event planning preferred
Licenses/Certifications
- Valid drivers’ license
Tools & Equipment
- General office equipment
ABOUT SHEETZ:
Since 1952, Sheetz, Inc. has served up top-tier convenience and customer service to its communities at the intersection of food and convenience. The family-owned company continues to experience limitless growth resulting in over 675 locations in Pennsylvania, Ohio, Virginia, West Virginia, Maryland and North Carolina (Michigan coming soon!).
Our mission at Sheetz has been to meet every need of a customers on-the-go, from gas to snacks and everything in between. Of course, things have changed over the course of over 70 years. We like it that way, because we understand that innovation is the key to good business. Life is faster and busier, and customers expect us to be there when they need us most. One thing that always will remain the same is our commitment to Total Customer Focus, valuing and embracing our employees at a high-level, and supporting the communities in which we operate.
Our mission at Sheetz has been to meet every need of a customers on-the-go, from gas to snacks and everything in between. Of course, things have changed over the course of over 70 years. We like it that way, because we understand that innovation is the key to good business. Life is faster and busier, and customers expect us to be there when they need us most. One thing that always will remain the same is our commitment to Total Customer Focus, valuing and embracing our employees at a high-level, and supporting the communities in which we operate.
