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Form of workJob Description
PMG is a digital company that helps marketers connect people with their brand. Focused on people and grounded in data, our award-winning culture fosters meaningful careers. Partnering with the most iconic brands in the world, we put people at the center of everything we do to deliver value, innovation, and business transformation.
As our Client Strategy Senior Lead, you'll play a pivotal role in shaping the strategic direction for our clients while fostering a vibrant, diverse team of leads and supervisors. This position will see you orchestrating the development of robust media plans, honing business goals, and managing budget forecasts. With a firm understanding of a Full Funnel Media Strategy, and a strong focus on continuous improvement, you'll navigate our clients' internal structures and build strong relationships with key stakeholders. In this dynamic role, you will leverage your leadership skills, industry knowledge, and innovative thinking to create a significant impact on our clients' success and your team's evolution.
Responsibilities:
- Architect and execute comprehensive full-Funnel Media strategies that seamlessly connect brand awareness efforts to conversion activities, tailored to align with client objectives.
- Partner with clients to design intricate media plans, transforming their brand vision into well-defined and effective media strategies.
- Demonstrate fiscal acumen by managing the budget and forecasts, striving for optimized ad spend ROI, and proactively seeking opportunities for budget growth through performance insights.
- Skillfully maneuver through the client's organizational landscape, dedicating time to build rapport and navigate complex stakeholder relationships, ensuring smooth project advancement.
- Guide and energize a team of channel experts, cultivating an environment ripe for innovation and forward-thinking media solutions.
- Synchronize efforts with creative teams to guarantee a holistic integration of media and creative strategies, enhancing overall campaign coherence and impact.
- Foster enduring, reciprocal business relationships that contribute to sustained growth and partnership success.
- Engage in high-level strategic communications and planning, nurturing influential connections with essential business stakeholders.
- Rapidly and efficiently resolve challenges to surpass team performance standards and client expectations.
- Adapt your role fluidly in client meetings to provide the necessary leadership or support, ensuring optimal meeting outcomes.
- Join forces with media platform leaders to secure pivotal partnerships (such as with Google, Facebook, Amazon, etc.), positioning our company at the forefront of industry advancements.
- Possess hands-on knowledge of essential media planning tools and platforms, overseeing media transactions with expertise.
- Provide stellar client service, ensuring a continual dialogue that effectively manages expectations and delivers transparent updates on campaign milestones.
Skills & Experience:
- A bachelor's degree or equivalent work experience.
- 6+ years of relevant work experience in retail or consumer electronics
- Demonstrated management and team development skills.
- Proven experience in multi-channel digital marketing and managing digital media campaigns
- Solid analytical background with experience managing budgets/KPIs from a comprehensive, cross-channel strategy perspective.
- Previous involvement with a large Business to Business focused clients
- Familiarity with various attribution methods (MTA, MMM & Last Click) to optimize programs efficiently.
- Quick, accurate, and decisive analytical, forecasting, and decision-making skills.
- Ability to build coherent presentations (e.g., QBR) with limited outside input.
- Strong presentation skills with proficiency in either G-slides, PowerPoint or Keynote.
- Self-motivated and eager to learn new tools and technology.
About PMG:
PMG is a global independent digital company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG uses business strategy and transformation, creative, media, and insights, as well as its proprietary marketing intelligence platform Alli, to deliver Digital Made for Humans™. Our team is made up of over 500 employees globally, and our work for brands like Apple, Athleta, Best Western Hotels & Resorts, Kohler, McDonald's, Nike, Old Navy, Sephora and Shake Shack runs across 85+ countries and has received top industry recognition from Cannes Lions to Adweek Media Plan of the Year.
Named to Ad Age's 2023 A-List, MediaPost's 2023 Independent Agency of the Year, and Adweek's 2021 Breakthrough Media Agency of the Year, PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We are proud to be named among Fast Company's Best Workplaces for Innovators, Fortune's Best Workplaces for Women, Fortune's Best Workplaces in Advertising & Marketing (ranked #1), and to be the only company named to Ad Age's Best Places to Work nine years in a row.
Being part of PMG means being part of a company culture that's unmatched in digital. We're willing to work hard to serve our clients and deliver value, results, and innovation -- which often requires true grit and remaining agile. We believe in taking care of ourselves and each other so that we continuously improve in every way.
We'd love to get to know you and share more about why we love PMG and the work we do.
In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe we only change for the better by bringing different people to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Learn more about our commitment to Diversity and Inclusion and our action plan for change here.
