Client Strategy Integrated Media Lead

As our Client Strategy Lead, you'll play a pivotal role in shaping the strategic direction for our client's national drive to store and local efforts while fostering a vibrant, diverse team. This position will see you orchestrating the development of robust media plans, honing business goals, and managing budget forecasts. With a firm understanding of performance metrics and a strong focus on continuous improvement, you'll navigate our clients' comprehensive internal structures and build strong relationships with key stakeholders. In this role, you will leverage your leadership skills, industry knowledge, and innovative thinking to significantly impact our clients' success and your team's evolution.

Responsibilities:

• Develop and implement integrated paid media advertising strategies to drive foot traffic to physical stores across a fleet of 300 doors.
• Increase brand awareness and relevance in key markets (i.e. NYC & LA) through paid partnerships and influencer strategies.
• Exhibit fiscal responsibility as the owner of the budget and forecasts, with a focus on optimizing against store traffic goals and actively identifying opportunities to propose incremental budget efficiencies, and incrementality in-store visitation.
• Utilize data analytics tools to analyze campaign performance across paid media channels, extract actionable comprehensive insights, and make data-driven decisions to drive incremental store visits.
• Collaborate with cross-functional internal and external teams to align paid media efforts with a variety of campaign plans and different projects.
• Keep up in a fast-paced environment with shifting priorities while maintaining quick and effective communication with other team members.
• Navigate the client's internal structure adeptly, investing significant time in collaboration and working with key stakeholders to overcome any roadblocks within a matrix organization.
• Lead executive-level communication and strategic planning, fostering strong relationships with key business stakeholders.
• Understand and challenge the performance boundaries across various media channels including and not limited to Paid Search, Social, Programmatic, OOH, and larger direct partnerships.
• Support and maintain relationships with new media partners and negotiate advertising placements to maximize efficiency and results.
• Collaborate with Media Leads to forge key partnerships (Google, Facebook, YouTube, etc.), ensuring our company stays at the cutting edge of opportunities and support.
• Independently problem solve issues effectively and expediently across external and internal contacts to ensure your team meets or exceeds expectations, while leaning on the manager for support in direction.
• Play varied roles in client meetings either leading or supporting, adjusting your involvement as needed.

Skills & Experience:

• A bachelor's degree or equivalent work experience.
• 4+ years of relevant work experience in retail or eCommerce brand.
• Local advertising experience is nice to have!
• Demonstrated management and team development skills.
• Proven experience in multi-channel digital marketing and managing digital media campaigns with a strong focus on drive to store efforts, and increasing relevance in key markets.
• Traditional channel experience is nice to have!
• Solid analytical background with experience managing budgets/KPIs from a comprehensive, cross-channel strategy perspective.
• Familiarity with various store visitation attribution (Foursquare) and revenue attribution methods (MTA, MMM & Last Click) to optimize programs efficiently.
• Quick, accurate, and decisive analytical, forecasting, and decision-making skills.
• Strong proficiency with Excel and PowerPoint or Keynote for pulling reports and presenting to clients