Address
Form of work
SalaryDESCRIPTION:
Workman Publishing (WP) a division of Hachette Book Group, is a leading publisher of award-winning lifestyle and nonfiction books, children’s books, gift books, fiction, stationery, puzzles, and the bestselling calendar line in the business. WP includes Workman, Workman Kids, Workman Calendars, Algonquin Books of Chapel Hill, Algonquin Young Readers (AYR), Artisan, Storey Publishing, and Timber Press. WP is part of Hachette Book Group.
Workman Publishing is seeking a dynamic, motivated and talented Publicist to join the Publicity team supporting the Workman Kids and Algonquin Young Readers imprints. The candidate will work across a diverse list of titles and national brands of books and calendars, with a focus on picture books, middle grade and YA releases.
This role is expected to execute all aspects of innovative publicity campaigns, including writing press materials, pitching media, planning author tours/events, and communicating regularly with authors and media to secure on and off-the-book page coverage as well as online media. Other duties will include strengthening and developing media contacts, maintaining author relationships, co-managing the department internship program, and working closely with in-house departments including editorial, marketing and sales teams.
If you love books and are an extremely organized writer and communicator with a strong interest in media relations, publishing, and event planning, we’d love to meet you.
This position reports to the Director of Publicity and resides within the WP Publicity and Marketing department.
This is a hybrid role that works from home three days a week and commutes to Hachette’s NY office twice a week, and additionally as-needed for author and industry events
- Independently own and manage title-specific publicity campaigns for picture books, middle grade and young adult novels, as well as license/brand programs
- Write press materials, create media lists, and pitch/secure media coverage (broadcast, print, online), including cover reveals & book announcements, feature interviews, reviews & round-ups in national and local media
- Plan and execute author appearances including multi-city book tours, virtual appearances, local appearances, school visits, and special events, both in-store and offsite
- Research and develop relationships with media outlets
- Arrange travel for authors/illustrators and create tour schedules
- Travel selectively with authors for local appearances and festivals/conferences
- Present campaign plans and results in internal sales meetings
- Orchestrate both paid and organic social media influencer campaigns
- Participate in relevant NYC-based industry events and conferences, where appropriate
- Cultivate ongoing working relationships with key media outlets, and bookstore representative
- Collaborate with the marketing and digital departments to create a cohesive promotional campaign
- Actively participate in internal publicity, strategy, and author proposal meetings
- Responsible for proposing and submitting titles for an extensive array of awards
- Responsible for managing the department holiday gift guide outreach
KNOWLEDGE, SKILLS, & ABILITIES REQUIRED:
- College degree, or equivalent work experience
- 2-3+ years of prior children’s publicity/publishing or public relations experience
- Exceptional interpersonal, verbal, and written communication skills
- Established network of broadcast, print and digital contacts
- Must have good time management skills, be organized and detail-oriented, and capable of multi-tasking
- Positive attitude, an eagerness to learn, and a willingness to ask questions
- Excellent organizational skills
- Ability to work independently as well as collaboratively
- A strong focus on details and deadlines
- Excitement for participating in and contributing to a fun, vibrant work environment with a great company culture
- Proficient in MS Word and Excel. Knowledge of Cision, Muckrack a plus
