Job Description
- Build and maintain the company’s global marketing organization with clearly defined duties and responsibilities for each functional group in the department.
- Oversee the interaction of global marketing teams and guide the progress and activities of the division toward the company’s strategic marketing plan and goals.
- Develop and execute a comprehensive marketing strategic plan that aligns with the company’s overall goals and objectives of portfolio and geographic expansion.
- Collaborate with R&D and Corporate Development to build an innovative portfolio with robust LCM to drive long-term sustainable growth.
- Develop a framework for overall marketing strategy.
- Own branding, messaging and positioning of the whole Portfolio globally. Establish consistent and concise messaging and positioning guidelines, update regularly based on market inputs and developments. Own branding consistency globally.
- Determine which channels would reach enterprise-level customers effectively.
- Establish how branding will play a part in solidifying the growth of the portfolio.
- Shape messaging that will connect with customers and patients.
- Build functional capability in digital marketing to support CX including e-commerce, training, practice marketing and email marketing to drive brand engagement and customer loyalty via digital solutions.
- Responsible for global adoption and consistency of commercial digital applications such as Salesforce CRM, E-commerce, training and customer 360/CDP.
- Lead innovation in the customer experience by leveraging digital technology and analytics to differentiate and gain competitive market positioning.
- Leverage market research and market insights to identify opportunities and generate creative and innovative solutions to enhance the CX.
- Source and develop competitive intel capabilities to provide to regions and affiliate markets.
- Design the CX in collaboration with the regions.
- Define the customer segmentation and develop targeted strategies to support regional campaign generation.
- Leverage the data and customer insights provided by the regions to drive innovation in CX globally.
- Build functional capability in marketing analytics with dedicated team and tools.
- Establish KPIs to measure impact and effectiveness of marketing strategies and portfolio performance
- Synthesize large quantities of quantitative and qualitative data, recognize trends, tie back to business priorities and develop strategy based on data analysis.
- Identify benchmark data sources to support data analysis.
- Articulate a clear and compelling vision that is in alignment with the global cultural tenets and strategic objectives of the company.
- Mobilize and build a world class innovative agile global marketing team with a team culture anchored on trust.
- Clearly define roles and responsibilities while holding members accountable for their performance.
- Develop talent and skills of individual team members
- Empower leaders and employees to make informed decisions, enabling autonomy while providing guidance and support.
- Serve as a key principal in the business planning and business update process with the Board.
- Define the brand planning process globally and the application of the diamond model to the regions.
- 12-15 years of commercial experience with a marketing concentration
- High proficiency in data analytics
- Executive presence and exceptional presentation skills
- Product launch experience
- Experience in working with global team across multiple time zones
- Bachelor’s Degree – a 4-year undergraduate degree in Marketing, Business Administration or related discipline with evidence of other relevant industry training
- Master’s degree in marketing or a related discipline is highly desirable
- eCommerce experience
- Previous general management experience in country or region with P&L responsibility
- Proven track record of success in building high performing marketing teams and functional capabilities with at least 3-5 years in a senior leadership role.
- Deep experience in Medical Aesthetics, Beauty, Wellness or related industry.