Chief Marketing Officer

We are seeking a Chief Marketing Officer for the Marketing Department of a $3.6B Federal Credit Union.

The Chief Marketing Officer is accountable to oversee the planning, development and execution of marketing and advertising initiatives to promote Credit Human and its products and services in chosen markets. The ideal candidate is a proven executive and marketing leader with a strong customer-centric mindset and a track record of implementing effective brand positioning, promoting product innovation, and defining performance metrics that link strategy to execution.

This role requires a high degree of collaboration and partnership with other senior leaders within the credit union to align marketing campaigns with the credit union's overall mission and strategy.

The role requires leading a team of sub-teams whose work encompasses the following areas: Member Intimacy and Advocacy; Brand Custodian and Evangelist; Traditional and Digital Marketing; Member Communications; Market Intelligence and Metrics; Business Development including Financial Health Events.

If you have well-rounded marketing leadership experience, you should apply right away!

Highlights:

• Leadership and management of the marketing division of a federal credit union operating in multiple markets
• Leading to ensure the well-being of the division and its team members by setting the strategic direction in order to carry out primary functions as deemed necessary to promote Credit Human and its brand
• Adding value for the future by ensuring that the business in the present continues to run while building capability for the future through innovation of messaging and outreach programs that can prove sustainable in fluctuating markets over the long term
• Translating broad concepts and business strategies into structured product marketing plans and collaborating with organizational peers in the development of business and promotion plans related to fulfillment and sustainability of Credit Human's mission
• Maintaining and evolving the marketing discipline at Credit Human as a strategic organization responsible for marketing campaigns, product promotion, general awareness campaigns, product development and product launch support, new market initiatives, marketing analytics, and brand articulation

Experience:

Required

• 10 or more years of well-rounded marketing experience in positions of increasing responsibility with effectiveness in the following disciplines:


• Creating/executing marketing campaigns that deliver on desired objectives
• Establishing systems to create content and campaigns aligned with brand
• Executing business strategies
• Applying marketing techniques over various channels for customer engagement
• Understanding and expertise of market research and data analysis methods to understand customer behavior and needs
• Managing and developing others for greater responsibility

Preferred

• 10 or more years of increasing responsibility in financial services industry
• 5 or more years of increasing responsibility in credit union industry

Education:

Required

• BA in marketing or related field

Preferred

• Graduate degree

Skills & Knowledge:

Required

• Strategic & tactical planning for marketing initiatives, new product introduction & launches, multi-tiered marketing strategies, creative brand & marketing communications, market & consumer intelligence and metrics
• Ability to build strategic plans
• Ability to design and implement results-based marketing programs
• Proven ability to recognize organization's marketing needs and ability to creatively solve problems or challenges
• Thorough knowledge of ethical business policies, sound business practices, and internal controls
• Ability to cope with change effectively and lead employees in innovative efforts
• Ability to effectively communicate knowledge and expertise to other professionals, regulators, volunteers, and credit union staff
• Ability to optimize/improve service efficiencies and effectiveness through the creation of effective organization, process synergy, and the ability to delegate and measure work
• Strong interpersonal skills and ability to communicate effectively to various internal and external stakeholders
• Working knowledge of financial statements
• Strong analytical and conceptual skills with attention to detail
• Ability to prioritize and manage a variety of projects, initiatives and activities
• Results oriented with a strong focus on customer needs
• Strong vendor management, negotiation and resolution skills
• Ability to influence and foster collaborative relationships
• Commitment to self-development and increasing self-knowledge
• Ability to lead employees working in diverse functions to achieve a common goal
• Ability to creatively solve problems and use multi-factor decision models
• Ability to deal with abstract concepts and learn quickly when confronted with problems
• Ability to accomplish work through motivating others
• Future-focused with the ability to articulate future possibilities to employees and stakeholders

Preferred

• Thorough knowledge of financial institutions
• Knowledge of product development process (from concept to operations and regulations to market delivery)
• Knowledge of Requisite Organization principles

Schedule: Monday-Friday, 8:30 am-5:30 pm

Level of Work: 4B

Credit Human provides employees with many benefits from insurance coverage to college tuition reimbursement.

To get to know Credit Human and learn more about our benefits, visit our careers page at www.credithuman.com/careers.

Credit Human conducts employment background checks that may be used for decisions related to employment with Credit Human. Standard background checks performed on final candidates include NCUA Administrative and Prohibited Orders, ChexSystems, past employment verification, criminal history checks on convictions, and outstanding arrest warrants within the past seven years. Degree verifications are conducted if listed on the employment application. Additional background checks relevant to the role may include a motor vehicle registration check, credit check, and/or fingerprint card. Applicants must be currently authorized to work in the United States on a full-time basis.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)