Address
Form of workJob Description:
As the Channel Marketing Specialist for SiliconExpert, you will develop and implement marketing programs to support our channel partner ecosystems and integrated solutions. This role includes building/maintaining channel partner relationships, being proficient in speaking formally about our channel product portfolio and how those marry with channel partner products, creating marketing plans, staying up-to-date with the latest trends, and coordinating campaigns within the marketing team and with department heads.
The Channel Marketing Specialist for the Open Platform Business Group drives winning marketing programs to increase ASUS' market share in North America. With business goals in mind, the Channel Marketing Specialist is the creative mind behind ROI-based marketing and best-in-class merchandising online and in-store. The Channel Marketing Specialist works in coordination with the sales team to develop, drive, grow and expand sales through programs, MDF activities, joint promotions and other opportunities.
What You'll Be Doing:
Understand the business objectives and growth plans, build and drive marketing programs and initiatives to increase ASUS business in North America.
Understand the business objectives and growth plans, build and drive marketing programs and initiatives proactively to increase ASUS business in North America
Localize, customize and help develop sales/marketing tools for the channel customers
Execute and administer Channel Marketing programs; monitor, record and analyze ROI
Develop a keen understanding of partner funding requirements; execute approved programs and ensure compliance
Where appropriate and in coordination with the Account Managers, plan and host events for the channel customers
Act as the point person for localization and customization of creative assets, including creation of messaging and positioning to win sales
Champion for A+ merchandising online, including creation of A+ product pages, product videos, interactive product tours and product 360, How-To Guides, webinars, product selector tools and other best practice merchandising tools
Oversee in-store merchandising activities, including endcap creation, in-line merchandising, training and launch activities
Plan budget and marketing resources, manage the end-to-end process including creative services and accounting
Participate in ongoing dialogue with the channel customers, including weekly conference calls, monthly visits and/or quarterly business reviews
Perform other job duties as assigned
What Are We Looking For:
Bachelor's degree (B.A. or B.S.) in related field or equivalent
Minimum of 3 years of Channel Marketing and/or retail/ecommerce experience
Working knowledge of Microsoft Office, Outlook, Google for Work and Salesforce.com
Knowledge of the process and creation of merchandising solutions in-store and online
Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology preferred
Ability to translate technology features into marketing propositions that result in sales
Strong analytical and problem solving skills
Strong initiative and ability to work independently or collaboratively
Ability to build rapport with customers
Negotiation skills
Organization and priority setting skills and ability to multi-task in a dynamic environment
Excellent written and verbal communication skills in English
The Skills That Will Help You Succeed Even More:
Technology experience in PC components
Copywriting experience
What’s In It For You:
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That’s why we offer competitive financial compensation, including various compensation plans, and a solid benefits package.
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Paid Time Off
Health Savings Account (HSA)/Health Reimbursement Account (HRA) Options
Growth Opportunities
Short-Term/Long-Term Disability Insurance
And more!
About SiliconExpert
Since 2000, SiliconExpert helps you make better data-driven decisions with a human-driven experience. Over 500 electrical, software and data engineers handcraft our component database of more than one billion parts to deliver the most comprehensive and current tools in the industry. Customers globally use our solutions to manage risk, avoid redesigns, and mitigate obsolescence in innovative industries such as consumer electronics, telecommunications, automotive, medical and aerospace. SiliconExpert's customers include: leading commercial and government OEMs, top-tier authorized distributors, contract manufacturers and component suppliers. Whether it’s a design engineer or financial expert, supply chain management or procurement manager, SiliconExpert is a complete components data intelligence solution for organizational alignment, efficiency, collaboration, and optimization.
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and/or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
Location:US-CO-Colorado (Remote Employees)
Time Type:Full time
Job Category:Marketing and CommunicationsEEO Statement:
Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status. (Arrow EEO/AAP policy)
Arrow COVID-19 Vaccination Policy:
Arrow requires employees to provide proof of full COVID-19 vaccination by:
• December 1, 2021, for all positions located in CO and for business units within immixGroup and Zeus.
• All other employees will be required to identify vaccination status by December 1, 2021, and provide proof of full vaccination by January 3, 2022.
