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SalaryThe Category Insights Manager performs a valuable role in building a strong partnership with customers by developing and implementing specific programs to deliver against shopper, category, company, and customer priorities. The Category Insights Manager is a strategic role accountable for translating the business strategies into commercial & operational marketing plans. He/she runs regular reviews with Segment Sales & Sector shopper Marketing/Consumer Insights and Syndicated Data teams to understand building blocks to deliver FY targets. He/she provides the direction for the brand in sync with a coherent commercial plan per channel/customer. He/she supports the sales teams in preparing or delivering meetings.
The role reports to the Director Insights & Analysis in Market, Strategy, and Planning organization.
- Pulse on the business:
- Organize weekly reporting on brand and commercial results, building blocks, and root causes.
- Ensure in depth ongoing analysis of what works and what doesn’t, identifying and proposing solutions.
- Regular, daily/weekly, reviews of Amazon.com and periodic in-store visits with sales executives and merchandising teams
- Strategize:
- Responsible for ensuring that Duracell Category value creation Business Model is applied, working, and understood both internally and externally.
- Help determine the key Brand KPIs and targets to be reached (market share, penetration, distribution, SKU mix & assortment choices, Planograms, Pricing, SRM, IMP & activities, ROI…) in line with the overall business objectives.
- Execute :
- Give support and guidance in the implementation and deployment of the commercial strategies.
- Together with Segment Sales executives and then with Sector Shopper Marketing/ Shopper Insights Sr Manager, discuss, agree, plan & implement monthly activities covering all the marketing mix elements.
- Anticipate activities needed to ensure all start on time with planned material and assets ready to go.
- Ongoing planning and tracking of spends.
- Run postmortem analysis on activities to drive learnings and continuously improve ROI.
- Leverage Shopper Marketing and Insights as well as Retail Media teams support for most efficient spends.
- Customers :
- Drive customer focus and intimacy, targeting preferred supplier status and category leadership role.
- Assist in preparation of message tracks, concept sells, presentations ahead of internal or external meetings.
- Track, analyze and anticipate competitive and private label activities with a view to find solutions for profitable category growth and share gain.
- Minimum of 5 years of Category Management experience, MUST have Amazon experience.
- Strong leadership, team player, excellent collaboration, highly proactive in a dynamic environment.
- Very analytical, accurate, resilient, resolute, problem-solving, and solutions-oriented skills.
- Experience in strategic planning and execution.
- Strong professional written & verbal communication, articulate and to the point. Strong presentation skills.
- Experience within Dollar Channel ideal while other channels also a plus
- Advanced MS Office, Amazon Vendor Central, and NielsenIQ with IRI/Circana and other customer portals a plus
- Deep knowledge of commercial strategies, consumer insights, market research, and eCommerce.
- Ability to travel to up to 10%
Duracell is the world’s leading manufacturer and marketer of high-performance alkaline batteries, complemented by a portfolio of high quality, market leading specialty, rechargeable and professional batteries. Duracell’s products power numerous critical professional devices across the globe such as heart rate monitors, defibrillators, telemetry devices, smoke detectors, fire alarms, automated valves and security systems. As the leader in the professional power category, Duracell has a rich history of innovation, continuously introducing batteries that are smaller, thinner, with more energy and longer lasting than competitive brands. Since March 2016, Duracell has found its permanent home within Berkshire Hathaway (ranked #4 World's Most Admired Companies by Fortune Magazine and #3 in the Fortune 500), and will continue to focus on sustainable growth, industry-leading innovation while creating long-term value for our customers and consumers. At Duracell, integrity, end-to-end accountability across all levels, fast decision-making and a “can do” attitude is highly valued. In January 2018, a new B2B Sector was created which among other duties, will assume responsibilities of the Professional Aftermarket businesses globally under the PROCELL brand.
