Cannabis Marketing Manager - Retail

The primary objective of this role is to drive traffic to the Far & Dotter locations and grow the retail business in alignment with revenue goals. Along with outbound and inbound marketing tactics, the Marketing Manager, Retail will ensure that the in-store brand experience aligns with the brand goals. With alignment and approval from the VP of Marketing, the Marketing Manager, Retail will execute the Far & Dotter marketing strategy across multiple platforms and in-store.

The Marketing Manager, Retail will work alongside the as well as other members of the marketing team to enable best practices that drive the business, including (but not limited to) the Graphic Designer, Social Media Manager and Digital Marketing Manager. This person will uphold and champion values, and will positively and proactively communicate with all team members in a manner that shows teamwork, collaboration, urgency, and a passion for the Far & Dotter brand.

ESSENTIAL JOB DUTIES:

• Plan quarterly and monthly marketing campaigns and promotional activities
• Lead the store teams to ensure that the promotions support inventory and business needs per location
• Lead the creative team on branding ideas, graphic designs, promotional materials and advertising
• Execute daily communications to audience, including email, text and web
• Build omni-channel digital outreach programs based on customer behavior and business goals
• Recommend best practices for communications strategy based on audience, behavior and transactional data
• Develop, document and follow best practices for our marketing channels through SOPs
• Establish best practices for the marketing of the Far & Dotter retail business as it pertains to promotional language and positioning and memorialize in SOPs.
• Effectively communicate promotions and campaigns to the store teams, including program details, setting expectations, measuring effectiveness and providing/asking for constructive feedback
• Assist Social Media Manager in building the social media content calendar and arranging for content capture
• Ensure premium positioning of Curio Wellness owned & licensed products
• Perform menu auditing to ensure best user experience and identify creative marketing tactics
• Consistently seek new ways to improve customer experience online and in-store
• Influence the store teams to prioritize marketing efforts and understand the business objectives
• Manage relationships with 3P vendors including (but not limited to) cannabis platform providers, digital marketing platforms and community partners
• Create and report on KPIs and business objectives
• Build and execute digital marketing strategies and campaigns
• Conduct monthly marketing performance analysis and make recommendations for optimizations
• Present performance and other strategic recommendations to leadership for alignment
• Ideate, explore and s
• Explore, discover and recommend new ways of reaching our customers, including outbound and inbound tactics
• Plan and execute seasonal store signage and product merchandising as it pertains to the business goals and as approved by leadership
• Recommend educational/promotional print collateral for distribution at the stores
• Keep inventory of all printed materials, signage and other marketing needs at each store location
• Support our franchise partner marketing leads with necessary guidance as documented in our franchise agreement.

• Ensure all marketing programs follow compliance and regulatory requirements

• Support the brand at community events, as needed
• Special projects, as needed