Campaign Performance Analyst

Applied Systems, Inc., the worldwide leader in insurance technology, is currently searching for a highly curious, passionate, and BI-driven Campaign Performance Analyst to provide performance insights that will optimize customer engagements and support global business goals across product lines, brands and regions.

The Campaign Performance Analyst is a highly cross-functional role, exploring both structured and unstructured data derived from multiple enterprise-class and LOB systems. This individual will help to enhance marketing impact by bringing multiple data sets together, examining engagement and performance metrics, while creating actionable feedback and enhancing program efficacy. The ideal candidate is someone who has a passion for data, is extremely detail-oriented, possesses a thorough understanding of marketing and sales operations, terminology, and reporting, and has experience with systems, including Salesforce, Marketo, Google Analytics and data visualization tools such as Tableau, Power BI or other.

What You'll Do

• Partner closely with key stakeholders in Marketing and Sales to develop and scale user-friendly, self-service dashboards, reports and business insights in the appropriate visualization systems (SFDC and/or Tableau) based on user requirements
• Support the development and evolution of monthly recurring marketing performance review cadences.
• Conduct ad hoc analysis on campaign and channel level performance, work closely with field marketers to develop insights and recommend areas of improvement.
• Manage large data sets across multiple systems to translate into actionable insights (Salesforce, Google Analytics, Marketo etc.)
• Work with marketing and sales stakeholders to translate business KPIs into specific and measurable goals across multiple brands, product offerings and geographic regions.
• Develop documentation on key metrics and data structures.
• Support additional data and reporting needs for key stakeholders within the Marketing and Sales organization

What You'll Need to Succeed

We're looking for someone who:

• Can work 100% remotely or from an Applied Systems office

Your experience should include some or all of the following:

• 3+ years of experience in Marketing data analysis, report creation, and visualization of data.
• 2+ years' experience building data visualizations in tools such as Tableau (preferred), MicroStrategy, Power BI or similar tools.
• Experience creating Salesforce dashboards and reports (lead/contact, opportunity, account, etc.)
• Analytical mindset with demonstrated ability to work through complex, ambiguous problems using structured and unstructured data.
• Solid understanding of marketing and sales concepts, terminology, practices, and principles.
• Advanced ability to work in Excel with pivots/formulas/scripts.
• Bachelor's degree or equivalent work experience in the areas of Marketing, Computer/Data Science, Business Analytics or related disciplines
  • We proudly support and encourage people with military experience, as well as military spouses, to apply

Additionally, you may have:

• Strong understanding of SQL and/or Python.
• Prior experience with call reporting platforms such as Genesys
• Knowledge of Google Analytics and other website reporting tools
• Experience building and managing data flows between multiple reporting systems
• Experience with Marketo

What You'll Gain

Benefits from Day One

• Health insurance plans, dental, and vision
• Wellness incentives
• 401(k) and/or RRSP retirement savings plans with employer match

Work-Life Balance

• Competitive paid vacation time and a free day for your birthday
• Personal/sick time
• Paid holidays
• Flex Time
• Paid parental leave (U.S. candidates)
• Volunteer time off

Empowering Career Growth and Success - We invest in talent, care about our people and are empowered by the results of our work. We grow our teams from within and give our employees opportunities to advance.

What We Value

We strive for excellence at every turn to be the best at what we do. We invest in talent, care about our people and are empowered by the results of our work. We fulfil the promise of insurance - safeguarding and protecting what matters most in people's lives. And there is no more important job than that.

Our focus on the workforce, workplace and marketplace gives us a qualified individual in an environment in which they can be productive while we maintain our position in the industry. To help drive that change toward a vibrant, modern workplace, we have employee-driven networks with commonalities in ethnicity, gender, sexual orientation and military status.

Who We Are

For 40 years, Applied Systems has created innovative technology for the global insurance industry. Today, we are a rapidly growing software leader that is revolutionizing the way agencies and brokerages succeed.

We are smart and curious people in a tech-first environment that champions bold and powerful thinking. We are transforming a complex industry through digitization, automation, and innovative new partnerships. Together we are driving the industry fearlessly forward.

It's an exciting time at Applied. You can do big things here, in an environment that supports creative thinking and bold ideas. Visit http://www.AppliedSystems.com for more information on how you can challenge what's possible.

EEO Statement

Applied Systems is proud to be an Equal Employment Opportunity and Affirmative Action Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.

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