Business Strategy, Student Associate

Summary:

This position, reporting to the Senior Director, Digital Strategy, is responsible for producing data-driven analyses and recommendations to support marketing and revenue-generating departments. This position will require knowledge and ability to extract data and produce insights from myriad sources. Significant collaboration with marketing and revenue-generating departments will be required. Strong written and oral communications skills will be required in producing documents to be presented to senior Nationals executives.

Essential Duties and Responsibilities:

• Support revenue and marketing departments through key observations, insights, and recommendations from internal and external data sources
• Develop a deep understanding of the Nationals’ key data sources and Customer Data Platform (CDP)
• Analyze customer segments that exist within the CDP and design various campaigns that maximize customer lifetime value
• Closely track performance of ticket sales through automated marketing and develop methodologies to identify and improve targeted campaigns
• Develop, execute, and analyze surveys to provide meaningful and actionable insights to appropriate departments
• Provide strategic recommendations based on analysis in a clear and visually-compelling nature
• Use marketing tools, including segmentations and econometric modeling, to generate insights on market trends, customer behavior and sentiment, and current campaign performance
• Develop pro forma for and conduct research on innovative ventures / partnerships to determine business viability
• Conduct analyses on ancillary revenue streams (e.g., parking, concessions, merchandise) and develop optimal sales and marketing strategy
• Other duties as assigned

Requirements:

Minimum Education and Experience Requirements:

• Undergraduate degree in engineering, mathematics, business, economics or a closely related field
• Rising second-year in an MBA program preferred
• 2+ years in management consulting preferred

Knowledge, Skills, and Abilities necessary to perform essential functions:

• Ability to understand key business implications from extensive data in a data warehouse
• Knowledge of P&L structures and levers to optimize revenues and costs
• Ability to extract key insights from large, unstructured datasets and synthesize into key recommendations varying audiences
• High proficiency in Microsoft Excel, PowerPoint, and Word
• Proficiency in statistical software, such as R and Python
• General proficiency in data visualization tool, such as Tableau
• General proficiency in SQL
• Strong attention to detail
• Ability to work as a member of a fast-paced and cross-functional team
• Strong sense of ownership and accountability—a self-starter
• Excellent communication skills and ability to tailor and present key messages to the appropriate audience

Physical/Environmental Requirements:

• Office: Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work.