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Form of workJob Title: Broadcast Operations Specialist
Location: 100% Remote
Duration: 8-12 months (can be extendable)
Summary: Need someone with 3+ years of experience. Must be technically savvy, and should have strong SQL experience and Adobe Campaign. Experience with Opti move is highly recommended. Should have experience doing customer journey mapping.
As our Broadcast Operations Specialist, you will play a pivotal role in shaping and executing our multi-channel marketing strategy. With a focus on audience creation and delivering batch-and-blast style campaigns that require multi-channel orchestration in their execution – handling up to 10 campaigns across 4 core channels a week in a dynamic and fast-paced environment. Leveraging your expertise, you'll innovate and effectively optimize and automate recurring campaigns, and use the full features of our new Mar Tech tools to create templates where appropriate. You will partner with cross-functional teams, including CRM, personalization Strategy and analytics, Marketing Channels (Retention, Media, and Dotcom), Product Management, Engineering, Marketing Effectiveness, and Data Science, to support highly personalized and effective multi-channel marketing campaign audience-building and orchestration.
Job Responsibilities:
We would love to hear from you if you have:
Location: 100% Remote
Duration: 8-12 months (can be extendable)
Summary: Need someone with 3+ years of experience. Must be technically savvy, and should have strong SQL experience and Adobe Campaign. Experience with Opti move is highly recommended. Should have experience doing customer journey mapping.
As our Broadcast Operations Specialist, you will play a pivotal role in shaping and executing our multi-channel marketing strategy. With a focus on audience creation and delivering batch-and-blast style campaigns that require multi-channel orchestration in their execution – handling up to 10 campaigns across 4 core channels a week in a dynamic and fast-paced environment. Leveraging your expertise, you'll innovate and effectively optimize and automate recurring campaigns, and use the full features of our new Mar Tech tools to create templates where appropriate. You will partner with cross-functional teams, including CRM, personalization Strategy and analytics, Marketing Channels (Retention, Media, and Dotcom), Product Management, Engineering, Marketing Effectiveness, and Data Science, to support highly personalized and effective multi-channel marketing campaign audience-building and orchestration.
Job Responsibilities:
- Cultivate Creativity & Disruption: Champion the development and implementation of innovative marketing strategies. Harness the full power of our multi-channel marketing tools for audience creation and campaign delivery that requires multi-channel orchestration, and the efficient automation of recurring campaigns.
- Drive Results: Proactively monitor and analyze the performance of weekly marketing campaigns, making data-driven decisions to continuously optimize and improve outcomes.
- Collaborates: Work closely with the marketing, loyalty, CRM, and product teams to align marketing operations with company objectives.
- Being Agile & Managing Ambiguity: Adapt swiftly to changes in the marketing landscape, thriving in a fast-paced environment, and remaining flexible and responsive to new challenges and opportunities.
- Demonstrate values: Passion, Innovation, Expertise, Balance, Respect, Teamwork, and Initiative.
We would love to hear from you if you have:
- 3–5 years' marketing operations experience.
- Proficiency in using a multi-channel marketing tool for audience creation and customer journey mapping.
- An adeptness in SQL and data analysis.
- Strong analytical skills, with a proven track record of driving results through data-driven marketing.
- Excellent collaborative and communication skills.
- Ability to adapt to changes and work in a fast-paced environment.
- A passion for creativity and innovation in marketing.
- Proactive initiative and a results-driven mindset.
