Brand/Product Manager, Heart Failure - Pleasanton Ca

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
JOB DESCRIPTION:
Job Title
Brand/Product Manager, Heart Failure
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity
This position works out of our Pleasanton, CA location in the Heart Failure division. In Abbott's Heart Failure (HF) business, we're developing solutions to diagnose, monitor and manage Heart Failure, allowing people to restore their health and get on with their lives.
As the Brand/Product Manager, US Commercial Marketing you will take a lead role in the development and strategic planning of US Commercial Marketing activities for the CardioMEMS HF System. Activities may include tactics, tools, logistics, campaigns, messaging, and positioning. You will oversee market research, monitor competitive activity, and identify customer needs. You will also collaborate with cross-functional teams/groups to execute strategies and plans to implement on the commercial marketing plan.
What You'll Work On

• Provide in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors, and customer needs.
• Demonstrated ability to synthesize, prioritize and drive results with a high sense of urgency and an ability to think creatively, strategically, and quickly and to learn and act quickly.
• Partner with Global Marketing, Legal, Medical, and Regulatory, to ensure development and approval of compliant and effective promotional tactics
• Provide the sales teams with the tools, training, and resources they need to effectively drive belief in CardioMEMS, including sales collateral, training materials, and product knowledge.
• Ensures projects are consistent with product line strategy and messaging is effectively conveyed.
• Partner with the Clinical team to execute strategic publication initiatives that support new product launch and market development initiatives.
• Own and manage the budget for his/her projects. Maintains tracking of a budget file and communicates updates to the team's budget owner.
• Manage multiple agencies seamlessly ensuring integration while inspiring agency teams to deliver outstanding Creative for Display
• Collaborate with Professional Education for speaker recruitment, training, and development on an ongoing basis
• Represent the company by visiting accounts in order to solicit feedback on company products and services.
• Understand project timeline and make and present recommendations based on risk analysis when project is off course.
• Demonstrate independence by prioritizing and completing assignments.
• Determine emerging trends and provide information across functional boundaries in areas of expertise.
• Attend all national and select regional conferences to support speakers at product theaters.

We're excited about you if you have:
Required Qualifications

• BS Degree in related field and applicable work experience.
• 5+ years work experience in marketing or product and brand management.
• 2+ years in a commercial role including product marketing.
• Energetic, self-starter with a positive attitude and passion for helping the customer in a Healthcare environment.
• Proven ability to identify/define business questions and issues and develop strategic, analytical and financial frameworks to conduct analysis
• Knowledge of all aspects of brand marketing to include positioning, branding, campaign development and channel mix
• Strong team player-ability to work as a key member of the global marketing team who is accountable to global strategic marketing leadership team as well as the product division and geographical marketing
• Leadership skills-ability to function as the marketing "lead" on product, marketing, commercial and pipeline development
• Project management skills-ability to manage complex projects and programs. Ability to pull the appropriate level, functional and geographic functions together to support initiatives.

Preferred Qualifications

• Master's Degree
• Knowledge of applicable regulatory standards and requirements for medical devices or Rx products.
• Experience with medical devices

Apply Now
* Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is
$92,800.00 - $185,600.00
In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
HF Heart Failure
LOCATION:
United States > Pleasanton : 6101 Stoneridge Dr
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes, 5 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Continuous standing for prolonged periods (more than 2 consecutive hours in an 8 hour day), Driving a personal auto or company car or truck, or a powered piece of material handling equipment
Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.
EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf
EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf