Brand Manager

“Trulieve Grows One Patient at a Time”

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

Requisition ID: 9120

Remote Work Available: No

The Brand Manager will develop and implement both long-term and short-term strategies and tactics as agreed with the brand principles and management. The Brand Manager will generate volume building programs for the U.S. market and deliver budgeted yearly sales and profit commitments. The Brand Manager will also perform research and analysis to guide future brand development and awareness and work on developing strategic brand positioning and communication.

DUTIES & RESPONSIBILITIES

• Work with cross functional team (marketing, sales, research and development, operations, agencies, and finance) to support the development and execution of brand plan
• Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
• Build brand loyalty, drive trial, and repeat purchase for new products
• Develop strategies, project creative briefs, and manage brand social media to ensure messaging and creative planning are consistent with brand strategy
• Leverage consumer and industry insights to develop more powerful consumer communications, brand programming, and new products
• Analyze and interpret market trends, syndicated data, and consumer research to track brand performance and inform better sales and marketing team decisions
• Track and manage the marketing budget to ensure the company hits its annual business plan goals
• Interact with customers in order to influence their programming, planning, and merchandising during annual business planning process
• Develop new insights into solutions that result in organizational improvements
• Focus on the critical few objectives that add the most value and consistently deliver results that meet or exceed expectations
• Identify meaningful and relevant programs that will have the most impact on specific target audiences.
• Participate in ongoing education and professional development opportunities.
• Additional duties as assigned by management.

Salary will be commensurate with experience. A comprehensive benefits package including paid time off is offered with this position. This position will work an average of 40 hours per week and will be available “after hours” if an emergency situation should arise.

Trulieve provides equal employment opportunities to all employees and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, pregnancy or any other characteristic protected by federal, state or local laws.