Associate Marketing Manager

This position is heavily focused on developing, executing and tracking performance of the NAIA's social media campaigns (paid and organic) on multiple platforms. In addition, this position creates and executes various email campaigns on behalf of the association. The position is integral to the association's marketing efforts including support and coordination to the various marketing department initiatives and campaigns. This position is fast paced, supports many departments and plays a vital role in coordinating efforts to service multiple NAIA products and campaigns.
Responsibilities:
50% of job is social media and emails
• Manage creation, execution and tracking performance of the NAIA social media campaigns on multiple social platforms.
o Includes: Twitter, Instagram, Reels, TikTok, LinkedIn and Facebook
• Sprout social platform will be used to schedule, create bitly tracking links and organize multiple social posters in two departments.
o (includes quarterly tracking on performance and KPI's).
• Constant Contact email creation platform is used to create sponsor, member, product and brand campaigns.
o Reporting and analysis monthly and quarterly on open rates and CTR.
50% Support all marketing initiatives related to NAIA branding, eligibility center campaigns and NAIA products and services.
• Assist with measuring and reporting performance of all digital marketing campaigns including social, digital and web, utilizing Google Analytics.
• Implementation of marketing initiatives across a full range of media.
• Create written, digital and graphic content used in social, email campaigns, presentations, event programs and more.
• Assist with marketing department campaigns reporting utilizing Google Analytics, Sprout Google Ad Words and Lucky Orange.
• Managing membership and target audience lists through ongoing data acquisition and database management.
• Supports marketing department with overall NAIA communications, coordination and execution of advertising campaigns, association events including a national convention, membership meetings and fundraising events, to name a few.
• Contributes to the development and implementation of marketing campaigns. Supports the marketing team to coordinate and implement daily activities leading to completion of marketing projects and tasks.
• Coordinates and updates website edits for a variety of departments utilizing Presto Sports CRM.
• Performs or assists with any other special projects or duties assigned or needed to meet the needs of the business and the department.
Requirements
Skills & Qualifications:
• Bachelor's degree in journalism, communications or marketing;
• 2 to 3 years' experience in marketing, communications and social media
• Demonstrated writing, editing and analytic skills;
• Experience using Adobe products (Photoshop, Motion Ray, InDesign) and or Canva• Email and social marketing experience- Constant Contact and Social Media Platform, Sprout a bonus;
• Content Creation for social, email, print and video editing
- (TikTok and Instagram short video creation via cell phone is a bonus)
• Computer skills with Microsoft Office and Adobe applications (Word, Excel, Outlook, PowerPoint, InDesign and Photoshop)
• Written and verbal communication skills
• Ability to prioritize, organize and perform multiple tasks and projects
• Ability to work independently with general direction and also as part of a team environment