Address
Form of workAbout the Role
Ariat is looking for a contracting Associate Manager focused on Brand & Ecom Marketing paid social campaigns. This is a contract role within our Digital Brand & Ecommerce Marketing teams which will focus on the set up, continual optimization, creative and analytical reporting of advertising on Meta (Facebook/Instagram), TikTok, Pinterest, and other paid ad platforms. This role will be primarily driving Ariat brand awareness, supporting Ecommerce Ad Creation & increasing traffic to site, while lifting our entire omnichannel ecosystem. This will be a cross-functional role, partnering with brand managers, analytics, ecom team and other internal partners to optimize and report on paid campaigns.
This role is highly tactical and our ideal candidate will be proficient in utilizing Meta, TikTok, Pinterest native ad platforms and testing on additional paid platforms to set up, monitor and optimize campaigns on a daily basis. Ideal candidate is data-driven, detail oriented, clearly communicates, collaborative, curious about testing, learning and optimizing in an ever-evolving paid social digital landscape.
You'll Make a Difference By
About You
About Ariat
Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.
The hourly range for this position is $35 - $43 an hour.
The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.
Ariat's holistic benefits package for full-time team members includes (but is not limited to):
Medical, dental, vision, and life insurance options
Expanded wellness and mental health benefits
Paid time off (PTO), paid holidays, and paid volunteer days
401(k) with company match
Bonus incentive plans
Team member discount on Ariat merchandise
Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.
Ariat is looking for a contracting Associate Manager focused on Brand & Ecom Marketing paid social campaigns. This is a contract role within our Digital Brand & Ecommerce Marketing teams which will focus on the set up, continual optimization, creative and analytical reporting of advertising on Meta (Facebook/Instagram), TikTok, Pinterest, and other paid ad platforms. This role will be primarily driving Ariat brand awareness, supporting Ecommerce Ad Creation & increasing traffic to site, while lifting our entire omnichannel ecosystem. This will be a cross-functional role, partnering with brand managers, analytics, ecom team and other internal partners to optimize and report on paid campaigns.
This role is highly tactical and our ideal candidate will be proficient in utilizing Meta, TikTok, Pinterest native ad platforms and testing on additional paid platforms to set up, monitor and optimize campaigns on a daily basis. Ideal candidate is data-driven, detail oriented, clearly communicates, collaborative, curious about testing, learning and optimizing in an ever-evolving paid social digital landscape.
You'll Make a Difference By
- Setting up ads in native Meta, TikTok and Pinterest ad platforms.
- Implementing test and learning plans, uncovering the best performing creative, tactics, audiences, tools, etc., continually prioritizing to drive the greatest impact
- Analyzing media performance across placements to ensure goals and KPI's are met, while identifying areas of opportunity
- Keeping up to date on the evolving digital media landscape, including platform updates, marketing trends, etc.
About You
- At least 1-2 years of experience creating & optimizing paid social ads within Meta, Pinterest and TikTok native ad platforms.
- Expertise in variety of objectives, ad formats and best practices by ad platform
- Experience in monitoring campaign performance, optimizing performance and evaluating results.
- Ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time.
- Passion for data driven decision making and curiosity for exploring new ad formats, objectives and pursuing test/learn agendas.
- Rigorous attention to detail
- Experience with Google Analytics
- Driven and curious with a positive, collaborative, team-oriented attitude and learning mindset.
About Ariat
Ariat is an innovative, outdoor global brand with roots in equestrian performance. We develop high-quality footwear and apparel for people who ride, work, and play outdoors, and care about performance, quality, comfort, and style.
The hourly range for this position is $35 - $43 an hour.
The salary is determined by the education, experience, knowledge, skills, and abilities of the applicant, internal equity, and alignment with market data for geographic locations. Ariat in good faith believes that this posted compensation range is accurate for this role at this location at the time of this posting. This range may be modified in the future.
Ariat's holistic benefits package for full-time team members includes (but is not limited to):
Medical, dental, vision, and life insurance options
Expanded wellness and mental health benefits
Paid time off (PTO), paid holidays, and paid volunteer days
401(k) with company match
Bonus incentive plans
Team member discount on Ariat merchandise
Note: Availability of benefits may be subject to location & employment type and may have certain eligibility requirements. Ariat reserves the right to alter these benefits in whole or in part at any time without advance notice.
