Associate Integrated Marketing Manager

CPA.com, a leading developer and distributor of technology solutions for the CPA profession, is seeking an Associate Integrated Marketing Managerwho is looking to apply their skillset and grow with a dynamic and fast-growing organization. The Associate Integrated Marketing Manager will support in the execution of Integrated Marketing plans that drive customer awareness and demand for specific CPA.com product portfolios. This person will execute on marketing activities including email campaigns, web site copy, search and social media, direct sales activities, tradeshows, reporting, event presentation management and cross organizational planning.

Duties and Responsibilities include the following. Other duties may be assigned.

• Assists in the execution of targeted and Integrated Marketing plans that drive customerawareness, retention and acquisition strategies for specific CPA.com product portfolios.
• Leverages marketing channels including email, search engine optimization, social media,advertising, tradeshows, webinars/seminars, conferences/events, and web exposure toexecute campaigns that drive customer interest and demand for products.
• Drafts compelling copy for content marketing that includes emails, blogs, social mediaposts, web pages, FAQs, tip sheets, and other enablement tools.
• Collaborates with internal and external partners and agencies including, product, sales,rev ops, social media and PR on execution tactics.
• Drafts and sets up nurturing email campaigns.
• Develops timely marketing reports and provides insights on analytics to help optimizemarketing activities
• Maintains and updates marketing calendars and folders.
• Drive targeted campaigns utilizing automation and CRM tools, segmenting audiencebased on profile criteria and/or activities and behavior
• Collaborate with senior marketing management on other tactics as needed, meetingproject requirements and deadlines
• Assist in the management of channels including Google Ads and Adroll retargeting.
• Ongoing and active review of performance to optimize campaigns and efforts based onKPIs
• Develop and execute testing strategies, measuring and monitoring performance, andrecommending new offers, creative, or tactics to boost performance.
• Monitors, tracks and reports on ad placements.
• Provides support with business review data and PowerPoint decks.
• Coordinates, supports and builds promotional campaigns for webinars, including post-event campaigns.
• Performs other essential duties as required.

Key Job Qualifications

• Bachelor's degree with relevant major.
• 1-3+ years of B2B marketing experience. Bonus if experience is in accounting professionor technology company.
• Experience implementing Integrated Marketing plans and campaigns that have met orexceeded goals.
• Strong verbal, written, visual/presentation and communication skills. Ability to createcompelling communications content including emails, website copy, blogs, videos, socialcontent, talking points and more.•Ability to work under tight deadlines, navigate competing priorities, and effectively adjustwork plans to respond to emergent challenges or opportunities.
• •Ability to work independently to accomplish agreed upon objectives and to evaluateresults.
• Knowledge of marketing and social media best practices
• Proficiency in marketing automation platforms, CRM solutions, email marketing, socialmedia, and SEO/SEM campaigns.
• Strong analytical skills including the ability to recognize patterns and opportunities throughdata.
• Experience with Pardot and Salesforce a plus.
• Experience with A/B testing a plus.
• Strong attention to detail.

About CPA.com

At CPA.com, we empower CPAs and businesses with innovative technology solutions to help them drive sustainable success for their clients and organizations. We develop the solutions ourselves or in partnership with leading technology providers such as Paychex.com, Bill.com, Lukka, Jirav and Vertex, among many others.

We’ve established ourselves as thought leaders on emerging technologies and as a trusted business advisor to accounting and finance professionals in the United States, with a growing global focus. Our team works every day to transform accounting practice areas, deliver cutting-edge technology solutions and advance the technology ecosystem for the profession.

What’s life like at CPA.com? Our team members would describe it as innovative, fast-paced, and flexible. We’re engaged—we get involved. We’re accountable—we stand behind our work. We’re collaborative—we thrive on teamwork. We’re authentic—we’re true to who we are. And we’re innovative-we look to whats next.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Flexible spending account
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Location:

• Dexter, MI (Required)

Work Location: Remote