Associate Director, Vaccine Portfolio Marketing, Product Owner

at Merck in Boise, Idaho, United States

Job Description

This is an exciting opportunity for a highly motivated colleague to serve as a key person on the US Vaccine Portfolio Marketing Team. In this role, the candidate will steer the Digital Engagement Team (DET) as the Product Owner (PO) to drive strategic direction, prioritize across opportunities, and translate priorities into executional plans. You will guide the development of our data-driven customer experience and campaign planning for our vaccine confidence efforts to HCPs and HCCs as well as cross-Portfolio Marketing efforts with key organized customer segments including pharmacy, payers, large health systems, and employers.

Key assignments include:

+ Direct association with existing Vaccines Brand Product Owners/CEMLs, Marketing management and Vaccine Customer Marketing SMEs to socialize the Vaccine Portfolio Digital Engagement Team's strategy, align on priorities across segments, and develop integrated roadmaps which assist in achieving portfolio goals.

+ Ensure alignment on what work commences through your assigned Portfolio DET and/or a brand specific DET

+ Translate quarterly business priorities to executional plans and ensure the DET is knowledgeable of the priorities and executional plan

+ Direct and motivate members of the DET to drive and deliver results

+ Drive execution of the strategy and roadmap with partnership from necessary stakeholders

+ Maintain continuous feedback loop with key stakeholders to ensure strategic alignment and incorporation of learnings

+ Continuously and ruthlessly prioritize key business opportunities and refine the DET backlog to ensure the team is focused on the highest value opportunity

Education:

+ BA/BS Degree

+ Advanced Degree MPH or MBA preferred

Knowledge and Skills:

+ 5+ years of broad commercial experiences in biopharmaceutical industry, including sales, marketing strategy, and marketing support functions

+ Strong knowledge of marketing practices

+ Knowledge and success in cross-functional direction and teamwork

+ Strength managing complexity and multiple contending priorities

+ Appreciation of omnichannel marketing across digital and non-digital channels

+ Strong digital acumen and comprehension of criteria for effective digital content

+ Demonstrated ability to create solutions that drive value for our customers, incorporating innovative approaches where relevant.

Preferred Knowledge and Skills:

+ Working in an agile environment or scrum framework

+ Influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams

+ Knowledge of working in a highly regulated environment (with medical/legal review processes)

+ Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions.

+ Comprehension of US vaccines market

+ Demonstrated ability to gather and evaluate data and effectively reply to new, complex or problematic situations.

+ Knowledge of our Company's commercial, regulatory, and legal compliance policies.

+ Knowledge of the Company's end-to-end medical/ legal (PRT) review and delivery process.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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