Associate Director, Integrated Media Planning

OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20thCentury, and Searchlight banners. We are also proud to be Disney’s Agency of Record for their premier television networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team. 

We encourage you to apply if the below describes your experience and talents: 

• Minimum of 5-8 years of experience digital & offline Media Planning 
• A solid understanding of all media types, including Digital, Broadcast, Print and Outdoor 
• Experience in local Media Planning 
• Data driven approaches to niche audience targeting 
• Experience with Meta and YouTube 
• Knowledge of syndicated research, ad serving, media billing tools a plus 

• Excellent communication skills both written and verbal
• Strong presentation skills
• Clear and articulate communicator with ability to direct and coach team members
• Demonstrated proactive approach to problem solving and critical thinking
• Ability to be agile and adaptable within a quick turnaround business environment
• Experience as the primary client contact, addressing client concerns, and maintaining positive relationships
• Ability to collaborate and work as part of a team 
• Strong presentation skills  

The Integrated Associate Director (IAD) is responsible for collaborating with clients to help lead the strategic direction with the team.  The AD is responsible for communicating with the specialized disciplines, i.e. Activation, Broadcast Traffic, and Digital Project Management to develop a holistic campaign strategy (i.e. on/offline implementation), which supports client goals.  The AD is also responsible for identifying and educating on emerging market trends and technologies as they relate to specific campaigns.   

Responsibilities include:  

• Responsible for communicating with management on account and group status 
• Identify client goals/objectives and lead the development of strategies and tactics for current campaigns  
• Stay current with consumer consumption habits, ‘first-to-market’ opportunities and emerging technologies  
• Provide POV for staff and clients on new technologies and vendor partners 
• Build strongrelationships with senior-level client counterparts and manage day to day relationships 

• Manage team of Specialist, Coordinator, and Analyst in the development, implementation and maintenance of multiple and simultaneous media plans within the offline and online environment 
• Manage on/offline budgets for all campaigns across Disney fiscal year  
• Analyze competitive activity in the marketplace 
• Thorough knowledge of the principles of on/offline marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements 
• Ability to write clearly and concisely and present orally in an articulate and confident manner 

• Thorough knowledge of the dynamics of media:  how each media element performs alone, how they perform together and how they are constantly changing 
• Lead the account and media teams in the development of campaign post reports  
• Responsible for facilitating each team member’s development  

This is a hybrid role based in Burbank, CA.

Compensation Range:  $70,000 - $125,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, Benefits include: health/vision/dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation, sick, personal days, paid parental leave, and paid medical leave, STD/LTD insurance benefits.