Associate Director, Brand Analytics

Job Description

Do you want to be part of an inclusive team that works to develop innovative therapies for patients? Every day, we are driven to develop and deliver innovative and effective new medicines to patients and physicians.  If you want to be part of this exciting work, you belong at Astellas!

 

Astellas Pharma Inc. is a pharmaceutical company conducting business in more than 70 countries around the world. We are committed to turning innovative science into medical solutions that bring value and hope to patients and their families. Keeping our focus on addressing unmet medical needs and conducting our business with ethics and integrity enables us to improve the health of people throughout the world. For more information on Astellas, please visit our website at www.astellas.com.

 

This position is based in Northbrook, Illinois. Remote work from certain states may be permitted in accordance with Astellas’ Responsible Flexibility Guidelines. Candidates interested in remote work are encouraged to apply.

 

Purpose and Scope:

The Associate Director, Brand Analytics plays a critical role in providing valuable strategic business insight and actionable recommendations to global and priority Commercial Division/markets to support achievement of brand objectives for priority/strategic products. This position leads the team responsible for assessing performance on an ongoing and ad hoc basis to identify new business opportunities and insights and advise key stakeholders on how best to leverage the opportunities. In addition to providing sound counseling and objective interpretation of data to stakeholders in global and regional commercial functions.

 

This position will lead analytics priorities at a global and a Commercial Division/country level.  This position will lead a team to work across the global and Commercial Division (CD) strategic business partners including Marketing, Health Systems, IS and co-promotion partners (if applicable).

 

This role will require close collaboration with Commercial Insights (CI) counterparts, when appropriate, to ensure global alignment and consistency. 

 

Essential Job Responsibilities:

• Establish strategic direction of team and ensure alignment with global objectives, Commercial Division commercial business needs and overall department objectives.
• Collaborate with global and CD Marketing and CI GCA functions to enhance global alignment, prioritize high-impact reporting metrics around brand objectives to support better and more informed business decisions.
• Drive strong cross-functional communication to promote brand-level knowledge sharing and integration of key learnings.

• Lead team to drive brand-related strategies, opportunity discovery and investment decisions with advanced analytics (examples include Customer Segmentation, Patient Adherence Analysis, HCP Network Analysis, etc) to uncover new business opportunities and insights.
• Advise global, regional and local stakeholders and provide actionable strategic recommendations that are rooted in a strong understanding of business and brand context.
• Drive analytical capability innovation through new methodologies/analytic techniques and in alignment with commercial data strategy.
• Collaborate with other operational stakeholders to define, develop and maintain business rules in alignment with internal policies and business needs.
• Identify, standardize and automate integration of critical reporting metrics and modeling tools to address brand-specific needs. Adapt current reports and metrics to support evolving business needs and opportunities; provide consultation and training on reports to ensure their use and effectiveness with users.   
• Develop, define and lead prioritized ad hoc analysis as needed to support evolving business requirements and to provide timely business insights.
• Supervise team to manage projects to include efficient resource mobilization, vendor selection, definition of scope and requirements, and achievement of timelines, budgets & deliverables.
• Provide recommendations on various statistical modeling techniques to apply within analytical projects and mentor others on the use and application of those modeling techniques.
• Maintain proficiency among data systems, programs, and software resources (e.g. AWS Redshift and SQL), to ensure optimal and efficient achievement of department objectives.
• Develop comprehensive understanding of various data sources, including patient-level data, as well as their appropriate applications, to facilitate rigorous analytic process design and reliable business insights generation

While this a leadership role, this individual will also be required to lead and execute analytics projects.

 

Quantitative Dimensions:

• Management of function within approved operating budget of up to $1MM USD.
• Effective management and development of junior staff members.
• Quality of strategic and operational support for assigned products including quality of the collaboration with key partners and copromote partners were applicable.
• Accuracy, timeliness, effectiveness and ease of use of production and ad hoc performance reporting, dashboards and advanced analytics.
• Ability to meet/exceed established key milestones related to assigned major projects.
• Quality/timeliness of insight generation and development of actionable recommendations based on feedback from key customers and cross-functional colleagues.

Organizational Context:

Reports to Director, Brand Analytics.

 

This position requires extensive collaboration across the global Commercial Insights GCA team.  This role will also have broad global exposure as they partner with cross-functional colleagues (Marketing, Sales, Health Systems, Finance, Sales Operations (where applicable) and IS) within global functions and priority Commercial Divisions/markets. Additional collaboration is required with co-promotion partners (if applicable).

Location(s)Northbrook, IL
Requirements

Qualifications

 

Required

• Bachelor’s degree in business-related field
• Minimum 8 years of pharmaceutical analytics, operations or related experience required that includes data analysis and reporting, or eight years with Masters degree and related experience required, with demonstrated success in managing projects of increasing size and complexity.
• Possess strong interpersonal skills with the ability to effectively interact with all levels of employees including senior management
• Extensive proficiency with software in a Windows environment required including Microsoft Excel and PowerPoint
• Proficiency in coding language (e.g. SQL, SAS, R, or Python)
• Working knowledge of various statistical modeling techniques and their application within complex analytical projects, e.g., regression modeling, promotion response modeling, ROI, natural language processing, predictive modeling, etc
• Working knowledge of sales data sources, e.g., Symphony patient claims data and sub-national data, IQVIA NPA data
• Excellent skills in the following areas: organization, written and verbal communication, accuracy and personal initiative
• Excellent organizational, planning and project management skills with a strong attention to detail and ability to effectively manage cross-functional projects
• Ability to work independently in a dynamic fast-paced environment, with minimal supervision
• Demonstrated ability in taking initiative to proactively evaluate existing sales strategies and recommend changes, when appropriate
• Keen analytical mind with superior problem solving and technical skills, reflecting in-depth knowledge of various secondary databases and their limitations
• Sound experience with data visualization

 

Preferred

• Pharmaceutical industry experience
• General understanding of other Commercial Insights functions (i.e., primary/secondary market research, forecasting, competitive intelligence)
• Working knowledge of one or more data visualization tools such as Excel, QlikView and QlikSense
• People leadership experience
• Experience working with global partners
• Knowledge of the global healthcare landscape including different access models