Assistant Marketing Manager- Infant

Attindas Hygiene Partners designs, manufactures, and markets absorbent hygiene products.  The company sells adult incontinence and infant diapers, among other products, in the healthcare, retail, and direct-to-consumer channels.

Mission: We champion health, dignity and comfort.

Vision: To be a global leader in absorbent hygiene by meeting consumers’ diverse needs through effective, affordable and widely available personal care solutions.

Our Values: Caring, Agile, Innovative, Unique, Personal, Genuine

Our Team
The Retail Infant Brand Marketing team partners with leading retailers to develop strong branded (owned/private label) infant diaper solutions. We help retailers grow market share with a unique combination of consumer insights, brand marketing expertise, product innovation, and marketing activation.

Your Role
As a Retail Infant Partner Brands Marketing team member, you will support efforts to achieve our top-and-bottom-line growth goals for the North American (US & Mexico) and Central American markets.

• Support the development and execution of brand strategies.
• Lead cross-functional implementation of new product and packaging changes, including attending press runs.
• Oversee the development, execution, and measurement of marketing activation plans.
• Manage internal and external partnerships and relationships.
  • Internal partners include Sales, Category Marketing/Innovation, Product Design, Operations, and Demand Planning.
  • External partners include creative agencies, print production vendors, and our retail cross-functional partners.
• Guide consumer input and leverage customer insights to shape the product roadmap.
• Coordinate cross-functional teams to develop and substantiate product performance claims and track claims across all customers.
• Deliver periodic marketplace analyses to help identify business opportunities within products & claims.
• Build and maintain deep knowledge of infant products & benefits.
• Employ a disciplined approach to keeping initiatives on track and stakeholders engaged.

Experience/Skills Required

• Fluent in Spanish – written & verbal
• B.S. in Marketing, Business, or a related field required
• 2+ years of marketing experience, including business and sales processes
• Proven project management experience: ability to lead, influence & collaborate with cross-functional teams.
• Attention to detail and remaining highly organized.
• Capable of leading multiple projects simultaneously & handling ambiguity.
• Effective communicator and ability to thrive in a collaborative, team-oriented environment.
• Proficient in Microsoft Suite (Excel, Word, PPT, OneDrive, Outlook)