Assistant Manager Digital Publishing

Title:   Assistant Manager, Digital Publishing

Position

  Line of Business: Marketing

  Department: Newsrooms

  Location (City): PDX  

  Job Grade: Full-Time

Working Relationship

  Direct Reporting Line (ad): Sr. Manager, Digital Publishing

  Indirect / 2nd Direct Reporting Line: No

  Personnel Managed (Y/N): No

  Key Interfaces (Relationships with other dept/groups):

Other Newsrooms, Culture Marketing, Brand Marketing and Communications, Sports Marketing, Trade Marketing, DTC

Purpose:

The Assistant Manager, Digital Publishing will be responsible for executing and monitoring the social content plan for key adidas categories - @adidasDugout (baseball, softball) and @adidasVolleyball.

This person will work directly with the Sr. Manager of Digital Publishing to define the social editorial calendar for key initiatives and manage the day-to-day of the category’s social communities.  This person will act as the Newsroom key point of contact for the category and its consumer across all relevant social platforms.

Key Accountabilities:

• Effectively execute the social media strategy set forth by the Sr. Manager of Digital Publishing
• Manage the day-to-day category social platforms (Facebook, Twitter, YouTube, Instagram, Tik Tok, etc)

• Partner with Brand Marketing/Communications and Digital Marketing teams to create effective editorial calendar and post plan specific to each social platform
• Create publishing plans for adidas partners/athletes in-line with category social plans
• Listen, respond, analyze, moderate and engage key social communities – reporting all findings and constantly adjusting strategy and tactics depending on data
• Help build quality category communities based on brand strategy and guidelines
• Join cross functional project teams on larger scale adidas Brand initiatives
• Monitor and record discussion trends to identify opportunities to shape future communications, raise issues with PR and Customer Service, and share with relevant Business Units.
• Work closely with all key social influencers and/or sports marketing partners within category to ensure that the category’s content is being seen and discussed.
• Mange social process documents including timelines, content calendars and status sheets

Knowledge Skills and Abilities:

• Strong knowledge of the social media ecosystem and understanding how to effectively manage a social community
• Excellent writing and oral communication skills to develop relevant post plans
• Ability to understand the adidas Brand Tone and translate that into effective social posts that drive engagement
• Advanced creative writing experience
• Strong project management skills with ability to create project plans and manage through seamless execution
• Ability to work with a cross-functional team to guide development of editorial calendar
• Analytical expertise in assessing social media trends and campaign analysis
• Ability to adapt, learn quickly and be resourceful
• Experience using social media analytics & publishing tools (e.g. Khoros/Sprinklr/Talkwalker)
• Passionate and knowledge of sports, social, athletic and industry trends
• Proficiency in Microsoft Office (emphasis on PowerPoint) and Adobe PhotoShop

Qualifications (Minimum required education and experience):

• BA in marketing, advertising or related field

• Two (2) years of social marketing experience, preferably with a sporting or consumer goods company or equivalent account management experience at an agency
• A strong understanding of social media is required
• Equivalent combination of education and/or experience may be substituted for degree

*Diversity, Equity, and Inclusion at adidas means championing individual uniqueness and cultivating a culture of belonging in which everyone can create at their best. We embrace diverse backgrounds, experiences, and perspectives and seek to create a workforce that reflects our consumers and communities.

*adidas offers robust and progressive medical, including HSA (Health Savings Account) with employer funding or FSA (Flexible Spending Account) options, dental, vision, prescription drug coverage, adoption, with surrogate and fertility support, short and long-term disability, and basic life and AD&D insurance, which can be supplemented with employee-paid coverage. Employees are able to enroll in adidas’ 401k plan and Stock Purchase Plan with employer match. Full-time employees are eligible for education assistance and generous Leave policies including 12 weeks of paid parental leave.

*Employees are eligible to earn an annual bonus based on both company and personal performance and RSU offering. Employees accrue prorated flexible time off in the amount .4388 hours per day that increases with years of service, eleven paid holidays throughout the calendar year and Service Time Off during milestone years.

*Employment at adidas is contingent upon providing COVID-19 vaccination status, although adidas will permit you to begin employment prior to submitting this information. adidas is an equal opportunity employer and will consider requests for accommodation in accordance with all relevant laws. 

*We officially returned to office in a hybrid work environment, working 3 days in office and 2 days remote.  The working location of this position is Portland, Oregon . 

*Though our teammates hail from all corners of the world, our working language is English.