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Form of workAre you excited about diving deep to help Amazon teams adopt generative AI technology? Do you want to develop messaging and positioning for our Amazon built generative AI tools such as coding companion CodeWhisperer, critical generative AI service Amazon Bedrock, and other emerging genAI tools for our internal teams? Are you thrilled to be a key part of the ASBX PMM team helping to revolutionize the Amazon software builder experience while helping to shape the world's AI technology?
Key job responsibilities
You will be a Product Marketing Manager responsible for championing the ASBX positioning and messaging to our software builder customers for our internal rollout of generative AI tooling designed to transform the Amazon software builder experience. Our builders are in the process of adopting and testing our newly launched CodeWhisperer AI coding companion and deploying in generative AI with Amazon Bedrock, our flagship generative AI service, with more generative products and services to come.
You will create the most compelling content to help builders understand the use cases, value propositions, tips and tricks for best usage that will help drive increased adoption and usage.
You will build the right programs to increase customer engagement and service adoption.
You will help define the strategy for how we reach our customers as they build using different tools, explaining the benefits of each.
You will work closely with many product, marketing, and communications teams with ownership across Amazon to co- develop generative AI messaging. You will work closely with cross organizational stakeholders to ensure we understand both the product development as well as the product adoption journey customers are going through.
You will develop a communications calendar and plan including well defined, measurable communications goals and a tracking dashboard.
A day in the life
Drive messaging and positioning for all our ASBX generative AI products and tooling initiatives.
Craft & develop compelling audience-specific messages, content and tools (articles, presentations, infographics, videos, success stories, how to guides, tips and tricks etc.)
Develop and execute on breakthrough Product Marketing activities that reach target audiences effectively
Partner with other marketing and comms teams to drive and execute on global marketing initiatives)
Work effectively across multiple groups such as product, external marketing, comms, engineering excellence, and assorted evangelists to achieve business goals
Develop and launch training, tutorials and promotions to increase adoption of products
Continuously measure and optimize Product Marketing initiatives
About the team
Amazon Software Builder Experience (ASBX) was created to singularly focus on improving the experience for software builders across Amazon. We build solutions for the pain points our software builders experience, preventing them from delivering quickly and innovatively for customers. In particular we are focused on the fact that generative AI has the potential to revolutionize the tools Amazon's 83K software builders use to do their work every day, reducing onboarding times, increasing efficiency, removing operational toil, and changing the way we drive broad modernization of our systems. With such a ambitious mission and a broad customer base across the globe, we need a robust marketing team to take the solutions to our builders' doorsteps. ASBX Product Marketing (ASBX PMM) is a team of technology marketers whose mission it is to help drive internal builder tool adoption and change management. To keep our technology ecosystem healthy and as up to date as possible; to better enable security, speed, software builder productivity, and industry standards; ASBX PMM helps to drive and iterate key messaging to customer ICs, managers and leadership. We are
ultimately responsible for driving awareness and adoption of key products, tools, and initiatives across Amazon's 87k+ technical community, and in so doing, increase awareness of ASBX's mission to improve and contribute positively to the Amazon software builder experience.
We are open to hiring candidates to work out of one of the following locations:
New York, NY, USA
