Art Director (Digital Brand Experience)

who we are
lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth- focused environment for our people.
about this team
lululemon Brand Creative is the soul of our brand. Our focus is on imagining and delivering a radical new vision of wellbeing to the world—one centered on movement and mindfulness.
a day in the life: what you’ll do
The Art Director, Digital Brand Experience is responsible for delivering brand and product stories on our digital channels (website, app, digital retail), through the creation of world-class content. This will require an extreme attention to detail, awareness of design trends and innovation in the digital space. The content this role creates will be leveraged globally, across digital screens, category pages, product pages, and elevated guest journeys.
Day-to-day responsibilities include:

• Create, design, and direct campaigns across digital channels that resonates with the aspirations of current and new guests, helping to define a unique and ownable position for the brand
• Deliver new and engaging product stories with a focus on design
• Develop global look and feel for all digital channels, including seasonal PDPs, store category pages, and retail brand screens
• Work with our Digital Creative Director to create and refine our global digital content strategy
• Work closely with copy partners to concept and deliver highly engaging and guest relevant messaging
• Direct outside agencies to help develop, create and execute on creative for our digital channels qualifications
• Have experience with art directing integrated marketing campaigns, retail and branded design projects and experiences
• 5+ years experience in a creative agency or in-house creative team
• Experience designing, art directing, concepting
• Understanding of emerging platforms and new forms of content creation
• Advanced proficiency in Photoshop, Illustrator, InDesign, Figma, and more
• Highly collaborative and cross-functional communicator
• UI and UX experience, ideally in the lifestyle, fashion, or apparel spaces

must-have's

• Acknowledge the presence of choice in every moment and take personal responsibility for your
• life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously

Compensation and Benefits Package
lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $101,500 - 133,200 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program subject to program eligibility requirements.
At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.
workplace arrangement
This role is classified as Hybrid under our SSC Workplace Policy:
Hybrid
In-person collaboration is important, and much of the role can be performed remotely. Work is performed onsite at least 3 days per week.
#LI-Hybrid
#LI-MF

Health insurance, Dental insurance, Paid time off, Employee discount, Retirement plan