Art Director

Sugartown Worldwide LLC
Job Type:
Regular
King of Prussia, PA - Home Office
Pennsylvania
Job Description
Brand Strategy
Our Brand mission is to inspire confidence and optimism, inviting everyone to shine bright and stand out.
Our Brand vision statement is: "Create Your Sunshine, A Resort State of Mind".
Our Brand Equities are: Casual Glamour, Sunny & Spirited, and Charmingly Disarming.
About the Position
Our Creative Content strategy is to create and source compelling, brand-elevating content and communications programs with a high return-on-investment that inspires customers to shop with Lilly Pulitzer and enhances their perception of the brand. The Creative Content team works to elevate the brand, create & design visually compelling creative campaigns that engage our customer and communicate product.
The Art Director is responsible for managing the look and feel of consumer facing product photography, this includes on model and still life. The Art Director also supports the Senior Manager of Creative Services in concepting for on location and studio campaign shoots. This role is expected to execute aspirational and compelling photography that supports overall company goals, inspires our consumer to engage and purchase. This person is responsible for developing concepts into creative solutions while ensuring objectives are met across key brand channels. The Art Director works in lockstep with the producer to concept, cast, plan, and execute shoots. All work will be done in alignment with the Creative Content Strategy and brand framework. It is expected that this role will gain an understanding of business performance to make informed decisions in their strategy and execution.
A day in the life...

• Keep the brand aspirational, elevated, and chic in everything they do. They are a forward-thinking powerhouse and highly skilled creative that supports the Senior Manager of Creative Services and Content Development in concepting, planning, and executing brand elevating creative assets.

• Have a heads-up approach, contributing to the success and evolution of our systems and tools. Continuing to improve current systems and processes as well as creating new systems/processes to support the business as it evolves and the needs of the team as we grow. Stays current with evolving technology and photography landscape
• Continue to build upon their knowledge of what drives the business and engages the consumer. The Art Director understands how their work impacts sales. They seek out and understand what works and what does not, this means asking questions and gaining knowledge of the WHY behind the wins and losses. Collaboration with both strategy and channel leads to understanding channel best practices to deliver creative assets that meets our business goals and satisfies our brand approach from top to bottom

Areas of Art Direction support include (but not limited to):

• Translate brand and seasonal direction for e-commerce photography
• Art direct E-commerce model and still life shoots.
• Creative Concepting for both studio and on location shoots
• Expert knowledge of the photography lifestyle: concepting, execution, retouching and color grading, as well as asset management & file handling.
• Support overflow of brand creative or digital creative as needed.
• Partner closely with other disciplines within the Creative team
• Set an example of creative excellence that inspires and guides a team of creatives to always reach for the highest brand standards
• Leading and participating in brainstorming sessions

Qualifications for the Position

• Generally, 5+ years of design experience, preferably in the fashion industry.
• Bachelor's degree in graphic arts or related field preferred, not required.
• Exceptionally skilled at image curation and visual storytelling
• Understanding of the process that takes the vision of fashion design, and consumer/market insights, and pushes it from concept to execution - storyboard - casting - styling - photography.
• Elevated + aspirational design skills + vision.
• Communications is a fast-paced, versatile field that requires some specific skills:
  • Strong managerial and leadership skills
  • strong collaboration skills - able to communicate ideas effectively.
  • Experience managing direct reports, third-party partners, agencies, and freelancers.
• Understanding of the apparel market and a vision for business-driving tactics.
• Insight for the ever-changing channels of consumer communication, especially the power of excellent photography and digital experiences.
• Creative vision as well as fine attention to detail in project management.
• Ability to maintain a strict calendar of deadlines and ensure others do the same.
• Strong verbal and written skills.
• Must have knowledge of both MAC & PC and programs.
• Strong multi-tasking skills.
• An understanding of the Lilly Pulitzer brand positioning and consumer profile.

Our Core Values: The Lilly WayRooted in our bold, original, and inclusive brand outlook, these principles define how we do things The Lilly Way.

• We take pride in the pursuit of excellence

• We create our own path
• We become stronger together
• We operate with integrity
• We make the world a brighter place
• We continuously improve
• We have fun in the process

Doing Our Part
As a company we commit to corporate social responsibility. We believe in doing the right thing for our people, the places we work, and our planet. We believe in a respectful and inclusive workplace. We recognize the importance of serving the communities where our employees work and live. We are cognizant of the impact that our operations can have on the environment and actively explore and pursue environmentally-friendly processes throughout our business. This position is expected to contribute to the advancement of these principles.
A Little More to Know...

• This position is classified as full-time salaried; it is exempt and is not eligible for overtime. This position is eligible for standard company benefits.
• This position is required to maintain a structured hybrid work schedule based out of King of Prussia, Pennsylvania, a suburb of Philadelphia. This hybrid schedule, which includes work done in the King of Prussia Office as well as your Home Office will be determined by your supervisor.
• The position requires some domestic travel.
• Given the seasonality of the business, this position may require flexible, additional working hours during peak periods.
• This position is expected to collaborate effectively with other individuals in alignment with our Core Values and Core Leadership Qualities.
• This position requires compliance with Lilly Pulitzer policies and a detailed Code of Conduct as outlined in the Employee Handbook.
• This position is reviewed annually.

Lilly Pulitzer® is an Equal Opportunity Employer.
Lilly Pulitzer® participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.
California Applicants, please click here to review the CCPA notice.