Affiliate Marketing Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances located in New York, NY.

Affiliate Marketing Manager

Position Summary

Currently seeking a seasoned Affiliate Marketing Manager to join our team. This position is responsible for the overall growth and management of the affiliate program. The manager builds a marketing strategy that informs, motivates, and engages our customers while continuously analyzing and optimizing your share of the marketing portfolio. You will be the primary point of contact for all strategic discussions related to the Affiliate Marketing channel and will leverage data to drive actionable decisions that inform and grow the business.

Responsibilities:

• Owns Affiliate Marketing strategy, leveraging data to drive actionable decisions that inform and grow the business
• Manages a multi-million dollar budget and identifies areas of opportunity with the core publisher partners to grow and evolve our program, inclusive of loyalty, coupon, influencer, editorial content, and other long-tail Affiliate segments
• Practice tactical & strategic excellence in digital media management, continuously optimizing all front- and back-end attributes of a campaign for maximum direct-response performance.
• Accurately project revenue, spend & other metrics by Product Category for channels.
• Continuously evaluates, onboards, and nurtures high-growth potential partners.
• Closely partner with PR & Influencer teams to incentivize coverage across content partners, seeding PR briefings and other campaign content.
• Negotiates larger, enterprise deals with critical publishers to help evolve our affiliate program.
• Monitors creative process to ensure that all messaging is aligned with brand standards.
• Presents results to senior management in monthly and quarterly meetings.
• Partner with HQ marketing teams to ensure global best practices are being followed and execute ad hoc strategic projects and campaigns.
• Collaborate with Category Managers to prioritize business objectives, offers, and launches across Product Categories.
• Partner with category Demand Generation teams to reconcile media activity across the org, standardize measurement and tracking, and evangelize S.com objectives.
• Effectively manage agency partners to ensure resources are making the most informed and effective optimization & execution decisions.
• Work closely with Digital Merchandising, Creative Services, and UX teams to optimize landing page conversion.
• Partner with engineering to manage, optimize, and troubleshoot our Product Feed for optimal use as well as tagging needs.
• Develop monthly and/or quarterly performance recaps.
• Generate ad hoc campaign recaps for cross-functional and executive consumption.
• Continuously test new creative, offers, ad formats, and landing pages within existing programs.
• Explore & prioritize new ad tech vendors & media partners to test to diversify and grow our portfolio.
• Evangelize the importance of S.com revenue generation and measurement

Requirements:

• 7+ years' experience in online marketing, specifically Affiliate Marketing, e-commerce, DTC; Affiliate marketing or other digital marketing experience is a must
• Experience with tools such as Commission Junction/Rakuten, Google Affiliate Network, Share-A-Sale, or Linkshare
• Excellent analytical skills, including proficiency in using web and data analytic tools (Adobe Analytics, Tableau)
• Experience managing multi-million dollar marketing budgets and working with multiple publishers
• The position requires a highly detail-oriented and proactive individual driven by results who can manage multiple projects, tasks, and people in a fast-paced environment
• Excellent project management and organizational/time management skills with specific attention to detail
• Strong interpersonal and communication skills as well as the ability to articulate clearly and effectively over the phone, through email, and in writing; Must be an active team player within a cross-functional team
• BA/BS in marketing, communications, e-commerce, merchandising, or related field; or equivalent experience required

Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K, and Paid Time Off plus more!

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