Admissions Representative At Detroit Premier Academy And Grand River Academy

Job Description
SUMMARY:
The Admissions Representative (AR) role encompasses field marketing responsibilities with the following objectives:

1. Foster awareness and consideration among parents for their school(s).
2. Drive recruitment and facilitate enrollment of new families in their school(s).

This position requires the AR to allocate their time between the school(s) and the local community. The AR leads the development of a marketing strategy to engage the local community through activities including community events, school tours, on-site school events, managing school social media presence, and conducting parent outreach. Additionally, the AR will heavily rely on CRM, population mapping tools, and other data sources to document activities, guide strategic planning, and make informed decisions.
DETROIT PREMIER ACADEMY
Located in Detroit, MI, Detroit Premier Academy has been recognized as one of Metro Detroit's Best and Brightest Company to Work For® in 2020 and 2021. We've also outperformed the local school district on the state test for 10+ years and have a teacher who was recognized as a teacher hero by LG Electronics. Opening our doors in 2005 and serving students K-8, we create endless opportunities for our students to become their best. We inspire our students to excel academically and think creatively to reach their full potential. Our dedicated teachers help students apply critical-thinking skills to solve real-world problems. We build kids of character through our moral focus program. As a result, students are prepared to tackle 21st century challenges and excel in high school, college, and beyond. Teachers are also eligible for loan forgiveness on student loans.
For more information on Detroit Premier Academy click http://www.detroitpremieracademy.org.
GRAND RIVER ACADEMY
Located in Livonia, MI, Grand River Academy has received multiple Best of Livonia Awards in the Elementary Schools category by the Livonia Award Program. We've also outperformed surrounding schools on the state test. Opening our doors in 2014 and serving students Young 5-8, we create endless opportunities for our students to become their best. We inspire our students to excel academically and think creatively to reach their full potential. Our dedicated teachers help students apply critical-thinking skills to solve real-world problems. We build kids of character through our moral focus program. As a result, students are prepared to tackle 21st century challenges and excel in high school, college, and beyond.
For more information on Grand River Academy click https://www.nhaschools.com/schools/grand-river-academy/en.
COMPANY INFORMATION:
National Heritage Academies (NHA) partners with communities to build and operate public charter schools. Founded in 1995, today NHA has over 100 schools in nine states, serving more than 60,000 students in kindergarten through 12th grade. Our schools are designed to eliminate the achievement gap and provide school choice to families so their children are prepared for success in college, career, and life. In fact, a majority of our schools consistently outperform their local district on the state test. According to the Center for Research Outcomes at Stanford University, NHA is a leading performer among charter schools and management organizations, outperforming both conventional district schools and other charter school operators. In addition, according to our employee survey, over 90% of respondents agree that the work they do is meaningful to them. Join us. Together we impact a life.
DUTIES AND RESPONSIBILITIES:

• Develop and execute school specific marketing strategy to promote school awareness, generate leads, and drive customer acquisition to ensure enrollment success.
• Analyze data and metrics to measure the effectiveness of field marketing campaigns and make data-driven recommendations for optimization.
• Provide regular reports and updates on field marketing activities, results, and KPIs to key stakeholders and management.
• Cultivate strong relationships with community partners, online and offline parent groups, and other key stakeholders in the local area to establish connections with parents and generate awareness.
• Represent the school(s) at prominent community events, recruitment fairs, and other outreach initiatives to foster awareness of the school and align NHA solutions with parents' educational preferences for their children.
• Provide expert guidance and support to clients by fostering strong relationships with parents and external partners. Extend invitations to prospective families to attend school-based events. Act as main point of contact for project-related communications.
• Collaborate with cross-functional teams to support lead generation efforts and execute marketing initiative aimed at attracting and onboarding new families.
• Utilize and oversee the CRM, Marketo, and social media platforms to develop and execute strategic plans while capturing and analyzing activity data.
• Collaborate with school leadership and staff to plan and participate in recruitment and onboarding activities.
• Capitalize internal pipeline of current families to recruit siblings and generate word-of-mouth advertising.
• Implement monthly strategies including phone calls, text messages, tours, home visits, events, and other engagement opportunities to keep new families engaged, excited, and informed, thereby minimizing erosion and attrition.
• Adhere to project timelines, budgets, and quality standards while managing multiple client engagements.

QUALIFICATIONS:

• Demonstrated proficiency in Microsoft Office Suite and CRM (Dynamics) or sales management tools.
• A bachelor's degree in marketing, business, or related field is preferred.
• Prior experience in recruitment related work and a sales background is desirable.
• Excellent written and verbal communication skills.
• Must possess a customer-centric mindset and driven to attract and retain new parents.
• Experienced in planning events and managing all elements of project delivery.
• Approach is innovative and results driven.
• Proficiency in building strong relationships and effectively communicating with diverse audiences.
• Confident and skilled in analyzing and reporting data specifically in utilizing CRM, Excel, and other platforms.
• Demonstrates an entrepreneurial spirit, a solution-oriented mindset, and exceptional ability to work independently.
• Possesses a strong aptitude for successful sales closure.
• Adaptable and thrives in ambiguous situations, managing uncertainty effectively.
• With a high sense of urgency, possesses critical thinking, time management, and problem-solving skills, particularly when faced with disruptions.
• Successfully plan and manage annual budgets with efficiency and precision.
• Proficient with utilizing social media platforms such as Facebook, Twitter, and Instagram

Please click here to learn more about our core values.
National Heritage Academies is an equal opportunity employer.