Admissions-Marketing Coordinator

Mulberry Creek Nursing & Rehab Center is seeking an Admissions-Marketing Coordinator to assist with developing and implementing marketing strategies to meet census targets. The Admissions - Marketing Coordinator assists in managing, planning, and organizing the resident’s admission process in accordance with rules, standards, and guidelines that govern long-term care facilities, and established policies and procedures. An ideal candidate would have the ability to receive general guidance and direction to accomplish goals, work well in teams, and have a level of comfortability with interacting with the public and various providers or vendors.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Assist in developing and implementing strategies to meet census targets.

· Assist in developing and implementing marketing strategies to increase awareness and promote a positive image of the facility and its services.

· Must connect with customers to cultivate lasting relationships, primarily by solving problems for these customers.

· Assist and educate our potential residents by effectively demonstrating the unique value of our facility and our services.

· Assist in Identifying and analyzing competitive facilities in the local marketing area, including the number of beds, competitive rates, and current occupancy. Update on a quarterly basis or more frequently if necessary.

· Conduct facility tours with referral sources, family members, and appropriate others.

· Assist in developing and implementing special events and presentations targeted at community education, establishing and maintaining status for the facility as the EXPERT provider of skilled nursing and rehabilitation care.

Assist in managing, planning and organizing the resident’s admission process to ensure a positive experience and smooth transition into the facility..

· Compile pre-admission clinical information for prospective new residents and distribute to appropriate department managers.

· Alert appropriate department managers and facility staff of projected changes such as admissions, bed changes, and discharges.

· Maintain a close working relationship with the Director of Admissions, the Chief Administrative Officer, and the Director of Nursing to assure appropriate and efficient decisions regarding prospective admissions.

· Assist in coordinating and managing new bed availability to maximize occupancy.

Follow-up with referral sources, family members and responsible parties concerning prospective new admissions, as assigned.

· Assist in monitoring and analyzing customer satisfaction including new admissions, post-discharges, current short-term stay patients, residents, family members, and community sources. Work with management team to develop action plans, as necessary.

· Assure admission procedures are following in accordance with established policies.

· Maintain open lines of communication with social workers, physicians, and discharge planners.

· Contact hospitals as needed to facilitate the return of residents to the facility.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• High school or equivalent (Preferred)

Experience:

• marketing: 1 year (Preferred)

Ability to Relocate:

• Martinsville, VA 24112: Relocate before starting work (Required)

Work Location: In person