Account Executive - Cybertheory

About Us 

CyberTheory is a data-driven full-service cybersecurity marketing advisory firm catering towards B2B organizations looking to strategically target their marketing spend within cybersecurity. Our team provides our clients guidance for every step of the marketing cycle! Our goal is to drive tangible results and lasting success by designing an overall marketing strategy with laser-like precision, aligning our clients’ audiences, timing, and channels for maximum impact. Our ability to harness the transformative power of innovative ideas and turning them into impactful marketing strategies that will captivate audiences, amplify brand presence, and drive remarkable results is what gives CyberTheory not only our creative edge, but a major competitive advantage as well.  

The Opportunity 

CyberTheory’s Sales division is the heartbeat of our organization and the work this team does is essential for our continued growth and success. In this role, you will serve as a strategic advisor to our new customers, working to understand their unique marketing needs and positioning our portfolio of solution offerings accordingly.  

As an Account Executive, you will be responsible for identifying & acquiring new business while maintaining consultative relationships with existing clients. In order to meet projected revenue goals, you’ll consistently analyze the market & your assigned territory to identify gaps & strategize on creative ways to persist and perform.   
 
If you have a passion for winning, an appetite for learning, & a desire to accelerate your career, we want to speak with you! 

What you'll be doing 

• Developing a high level understanding of CyberTheory’s offerings & a strong base level knowledge of the cybersecurity landscape to elevate prospecting communication with clients.  
• Identifying & acquiring new clients through diligent & targeted outreach via cold-call, email, and networking tactics. 
• Establishing, developing, & maintaining positive business and client relationships.  
• Achieving agreed upon sales targets & performance outcomes within schedule. 
• Implementing & executing CyberTheory’s integrated sale cycle which includes: 
  • Lead Generation & Prospecting 
  • Sales Development & Lead Nurturing Campaigns 
  • Lead Qualification – Conducting Discovery Sessions & Needs Analysis 
  • Solution Presentation 
  • Quoting, Pricing, & Negotiation 
  • Closing 
  • Order Fulfillment & Post-Sale Support 
     

What you’ll bring for success 

• A Bachelor’s degree or Master’s (preferred) in related field 
• 3 to 5 years of B2B Enterprise Professional Sales experience 
• Experience targeting executive decision makers within Agency, Media, Marketing, Branding, or Research/Content divisions 
• Formal training in one of the following Sales methodologies (or another formal process): MEDDIC, Value Selling, Challenger Selling, Sandler 
• Strong relationship building skills & ability to establish productive professional business relationships 
• Familiarity with Salesforce & CRM practices 
• Ability to create & deliver high level presentations tailored to audience needs 
• Outstanding time management, prioritizing, & organizational skills 
• Willingness to learn & apply feedback to improve performance 
• A solution-oriented & results-driven mindset with a desire to make a true impact 

Apply now or reach out to learn more! 

CyberTheory is one of ISMG’s 8 lines of business. Information Security Media Group (ISMG) is a global Intelligence & Education firm serving the Cybersecurity industry by offering news, views, & research all focused on the top topics faced by professionals in the security space today! With 15 brands, 37 digital media properties, over 300 in-person & virtual events annually, & a global audience of 1.2M subscribers, we are providing cybersecurity coverage across a multitude of industries & regions. 

We’re able to leverage our advanced industry knowledge & vast network of media properties to provide customers with a variety of customized, targeted solutions to meet their unique organizational & marketing needs. These solutions include: 

• Digital Marketing & Advertising: Demand Generation, Brand Awareness, & Thought Leadership 

• Global Events: Custom event co-production & ISMG event sponsorship opportunities 

• Custom Content: Co-branded content produced by ISMG 

• Custom Research: Access to a unique blend of content & market experts, combined with quantifiable network analytics, to determine the needs of today’s security professionals 

Details 

• Start Date: ASAP 
• Location: On-site 
• We’re in the office Monday through Friday from 8:30am until 5:30pm  
• We have office locations in Princeton New Jersey and Manhattan, New York City 
• Starting Salary: Salary + Commission  
  • The base salary range for this role is $75,000-$95,000.  
• Exact compensation may vary based on skills, experience and location.  
• 15 Paid Time Off Days 
• Medical, Dental, Vision, Life, LTD/STD/ADD, EAP benefits & more! 
• 50% employer match on 401K contributions for up to 6% of your annual salary 
• Learning and development opportunities 

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