Abm Campaign Manager

Company Overview:

Atlanta based Incident IQ is a SaaS management platform built exclusively for K-12 schools that is transforming K-12 workflows including IT asset management, help ticketing, facilities maintenance solutions, and more. Our mission is to revolutionize how school districts manage operational support activities to better serve students and drive instructional efficiencies. Millions of students and teachers in districts across the U.S. rely on the Incident IQ platform to manage and deliver mission-critical services

Job Description:

Incident IQ is seeking anABM Campaign Manager who is a revenue-centric marketer with proven skills in developing and executing programs that result in pipeline creation and acceleration of the B2B marketing funnel. The right individual will think beyond leads, focusing on pipeline creation and progression through marketing programs that drive awareness and consideration among our buyers. In this role, you must strike the right balance of strategy and execution, with a relentless drive to constantly test and improve. This person will have a high level of autonomy and accountability and requires a unique blend of self-motivation, creativity, and obsessive analytical skills and could double as a Marketing Ops pro and is delighted by data. This is a perfect opportunity for a talented marketer looking to make a mark at a rapidly growing company

Responsibilities:

• Develop, maintain and execute demand generation plans and programs aligned with business goals (leads, MQLs, revenue). You will help take new demand generation initiatives and figure out how to make them a reality.

• Develop a deep understanding of customers, products, and the buyer's journey.

• Manage PPC and paid social campaigns in partnership with an external agency.

• Work with product marketing to tie Incident IQ personas to specific customer needs and preferences to deploy in relevant lifecycle marketing campaigns.

• Collaborate with sales and marketing to build programs that support sales enablement.

• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks and workflows

• Interpret campaign performance metrics to best optimize your campaigns.

Required Skills & Experience:

• 3+ years of demand generation experience in a SaaS business (Industry experience a plus)

• Bachelor's degree in marketing or a related field required

• Proven track record of successfully partnering with Sales management

• Deep understanding of funnel measures (LTV to CAC, MQL to Opp, etc.) and how those translate to initiative and business success

• Experience with a broad array of marketing channels, including, but not limited to, SEM and Paid Social, CRO, Email Marketing, Content Marketing, and more.

• Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization

• Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity

• If you want to make your mark on a growing startup and think this job would make you excited to show up to work every day, we encourage you to apply.

Additional Information:

Incident IQ offers:

• Competitive salary and performance compensation

• Stock options in a fast-growing company

• Excellent medical benefits and paid time off

• 401(k) plan with company matching