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Form of workWTTW News (Chicago PBS) is seeking a Newsletter Producer to conceive, write, edit, and produce a suite of engaging, popular newsletters for local news consumers.
KEY RESPONSIBILITIES:
• In collaboration with editorial, marketing, and digital colleagues, develop, propose, and implement data-driven WTTW News newsletter strategy; rollout plan with the objective of achieving established metrics and audience growth goals.
• Work with editorial, marketing, and digital colleagues to develop and then implement a distinctive and engaging voice to differentiate the tone of WTTW News newsletters.
• Produce audience-driven newsletters from start to finish - write, edit, and fact check copy; gather related assets including images and graphics; ensure issue-specific promos and ads are included; prepare distribution list; and schedule/send from eblast software system.
• Build contact and distribution lists with the goal of exponentially increasing and retaining subscriber base for each newsletter.
• Consistently experiment with new formats and perform A/B testing across newsletter elements and tactics to drive growth and maximize engagement.
• Develop, document, and share analytics reporting; continuously analyze newsletter content performance and make recommendations for content adjustments and innovations.
• Perform other digital content production duties for news as assigned.
SKILLS/QUALIFICATIONS:
• Demonstrated understanding of web analytics data to inform strategy.
• Demonstrated understanding of and passion for newsletter landscape, trends, and techniques.
• Ability to work independently, proactively, and persistently in a fast-paced and deadline-driven work environment.
• Exceptional attention to detail and accuracy; excellent organizational and planning skills.
• Strong interest in Chicago news.
• Understanding of journalistic ethics and procedure as well as an understanding of public media.
EXPERIENCE:
• 3 years of experience writing audience-driven, data-informed news content.
• Demonstrated experience writing, reporting, fact checking and editing digital news with knack for identifying compelling topics and implementing ways of drawing readers in to build loyalty.
• Demonstrated experience utilizing photo editing and email blast/content management software.
• Expert knowledge of email analytics gathering, analysis, and reporting tools.
• Work experience with a news organization is preferred.
*Selected candidate will need to be, or become, a member of AFTRA.
Window to the World Communications, Inc., the parent organization of WTTW and WFMT, is an Equal Opportunity Employer. Diversity is a core value at WTTW|WFMT. We are passionate about building and sustaining an inclusive and equitable working environment for all staff. We believe every member on our team enriches our diversity by exposing us to a broad range of ways to understand and engage with the world, identify challenges, and to discover, design and deliver solutions. WTTW|WFMT is committed to attracting and retaining a diverse staff. WTTW|WFMT will honor your experiences, perspectives, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable and welcoming.
