Writer, Social Brand

Writer, Social + Brand | Full-Time, Remote

About Us!

Kooth is a fast-growing organization with a social purpose. After 20 years of successful services in the UK, we are rapidly expanding in the United States!

OUR MISSION: To provide welcoming and effective digital mental health support to students proactively.

Using the collective insight from nearly 1 million hours of professional intervention, we guide students to three areas of evidenced-based support: self-guided, community/peer interactions, and chat-based counseling provided by licensed Counselors. These areas of assistance are designed to match each individual student’s current needs, wants and goals as well as identify and refer to a higher level of care when needed.

We’re seeking a talented and experienced Research and Insights Manager to work with our Chicago- based team and who also is able to make data driven decisions, provide clinical excellence and commercial success throughout Kooth, via strategic insights planning, management the insights team and optimization of the analytics data model.

If you are seeking a fun, professional culture, in a fast-growing company, look no further - Apply today!

Primary Job Responsibilities:

Content Creation:

• Develop, create, and publish high-volume, original social content — oozing authenticity and relatability in a true-to-life Gen Z voice — with a focus on TikTok, Instagram, and YouTube
• Demonstrate versatility and short-form finesse by writing copy across the content ecosystem of the Soluna app: videos, quizzes, text chats, meditations, carousel-style stories, interactive tools, and more
• Under the direction of the Director of Social, maintain a social content calendar aligned to the app’s editorial calendar and reflective of Soluna’s commitment to equity, inclusivity, and social responsibility
• Conduct daily research to maintain a finger-on-the-pulse awareness of Gen Z culture, trends, language, behaviors, interests, motivations, and fears to inform the voice used in app and on social media
• Turn tried-and-true mental health topics upside down and inside out to craft novel, topical perspectives that are highly compelling to Gen Z and grounded in user, industry, and competitive research
• Bring sunshine, wit, and irreverence to historically somber mental health topics, prioritizing destigmatizing and safeguarding

Partnership coordination:

• Seek, vet, and coordinate brand-aligned partnerships with influencers, academic and clinical professionals, and other potential Soluna brand partners as a consummate connection-maker and brand-builder
• Collaborate creatively with both well-established and up-and-coming content creators and influencers to amplify brand reach and engagement
• Work with with Director of Social to author monthly social campaign partner briefs and create, manage, schedule, and moderate all partner content across Soluna’s social channels

Moderation and production:

• Produce Soluna’s YouTube Live Events end-to-end
• Write and distribute Live Events briefs to share cross-functionally across the organization
• Lead all social channel interactions with compassion, curiosity, and inclusivity, emotionally connecting with and advocating for Soluna’s diverse user community
• Monitor all social channels to stay informed of community sentiment, trends, and discussions and respond promptly to community inquiries or concerns, escalating as appropriate to the Director of Social
• Maintain Soluna’s evolving Community Guidelines across all platforms

Qualifications & Experience:

• Portfolio showcasing experience in mental health advocacy with a distinctly Gen-Z voice
• Bachelor's degree in social media marketing, digital communication, or related field
• 3+ years experience in social copywriting and short-form digital content writing
• Fluency in the nuances of online communication and deep understanding of the subcultures and trends of TikTok, Instagram, YouTube, X, and LinkedIn
• Experience sourcing and collaborating with content creators for a digital agency or brand
• Confident versatility to write punchy, original headlines; heart-on-your-sleeve, real-life scenarios; and copy that is conversational, strategic, and educational — all at once
• Growth mindset attuned to creative risk-taking, failure, problem-solving, and the art of starting over
• Familiarity with Google Workspace, Figma and/or Miro, Slack, Monday, and Contentful (or aptitude and willingness to learn)
• Ability to create and thrive in the beautiful, fast-paced ambiguity of a start-up
• Genuine passion for mental healthcare accessibility and big-hearted sense of purpose to be a force of positive change

What We Offer:

• Compensation: Up to $75,000
• Remote work on a flexible schedule and within a human-first culture
• Comprehensive benefits package including medical, dental, and vision insurance
• 5 weeks (200 hours) annually accrued PTO plus paid holidays
• 401k retirement plan match
• Short- and long-term disability

Kooth provides equal employment opportunities to all people without regard to race, color, national origin, ancestry, citizenship, age, religion, gender, sex, sexual orientation, gender identity, gender expression, marital status, pregnancy, physical or mental disability, protected medical condition, genetic information, military service, veteran status, or any other status or characteristic protected by law.