VP of Sales

SUMMARY

The Vice President of Sales will play a pivotal role in driving the growth and success of our Sales operations. You will be responsible for leading and managing the Sales Department, developing strategic sales plans, and fostering strong relationships with key stakeholders in the industry. This role requires a proven track record in sales leadership, a deep understanding of the beer distribution business, and the ability to drive revenue growth.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and implement effective sales strategies to achieve company revenue and growth objectives.
• Lead, inspire, and manage a high-performing sales team to exceed sales targets and objectives.
• Conduct market research and analysis to identify new opportunities, trends, and potential areas for business expansion.
• Cultivate and maintain strong relationships with key customers, distributors, and industry partners.
• Develop and manage the sales department budget, ensuring efficient allocation of resources to achieve desired outcomes.
• Establish and monitor key performance indicators (KPIs) to assess and improve sales team performance.
• Collaborate with cross-functional teams, including operations, and finance, to ensure alignment and synergy across departments.
• Collaborates with executive leadership to develop and meet company goals while supplying expertise and guidance on operations projects and systems.
• Collaborates with other divisions and departments to carry out the organization’s goals and objectives.
• Identifies, recommends, and implements new processes, technologies, and systems to improve and streamline organizational processes and use of resources and materials.
• Oversee contract negotiations and agreements with customers, vendors, and suppliers.
• Provide ongoing training and professional development opportunities for the sales team.
• Prepare and present regular sales reports to the executive team, highlighting achievements, challenges, and areas for improvement.

COMPETENCIES REQUIRED

• Analytical – Synthesizes complex or diverse information; uses intuition and experience to complement data.
• Problem Solving – Identifies and resolves problems in a timely manner; develops alternative solutions; uses reason even when dealing with emotional topics.
• Technical Skills – Strives to continuously build knowledge and skills; Shares expertise with others.
• Interpersonal – Listens to others without interrupting; remains open to others’ ideas and tries new things.
• Oral Communication – Speaks clearly and persuasively in positive or negative situations; responds well to questions; participates actively in all company meetings.
• Teamwork – Puts success of team above own interests; able to build morale and group commitments to goals and objectives; recognizes accomplishments of other team members.
• Change Management – communicates changes effectively; monitors transition and evaluates results.
• Leadership – Exhibits confidence in self and others; inspires and motivates others to perform well; accepts feedback from others.
• Managing People – Includes staff in planning, decision-making, facilitating and process improvement; takes responsibility for subordinates’ activities; makes self available to staff; continually works to improve supervisory skills.
• Business Acumen – Understands business implications of decisions; demonstrates knowledge of market and competition; aligns work with strategic goals.
• Cost Consciousness – Works within approved budget; contributes to profits and revenue.
• Organizational Support – Follows policies and procedures; supports organization’s goals and values; benefits organization through outside activities.
• Judgement – Displays willingness to make decisions; supports and explains reasoning for decisions.
• Motivation – Sets and achieves challenging goals; measures self against standard of excellence.
• Professionalism – Treats others with respect and consideration regardless of their status or position.
• Safety and Security – Observes safety and security procedures.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

Bachelor’s Degree in Business, Sales, Marketing, or a related field and at least ten or more years of proven sales leadership experience; or equivalent combination of education and experience. Preference will be given to individuals with Master’s Degree in Business, Accounting, or related field.

COMPLEXITY OF DUTIES

Wide variety of duties involving an overall general knowledge of inter-related company operations, policies, and procedures and their application to cases not previously covered. Duties require considerable judgment, originality and creative thinking to work independently toward general results; to apply logical thought processes to define problems, collect and interpret data, establish facts, and draw valid conclusions; to devise new and modify and adapt existing methods, techniques and procedures in order to meet new or unusual requirements and to make related decisions guided by precedent and within limits of established policies.

SUPERVISION RECEIVED

Under administrative direction. Establish own standard of performance within overall policy or budgetary limits and with direct accountably for results. Virtually self-supervising.

RESPONSIBILITY FOR ERRORS

Probable errors may be serious involving losses such as improper costs, failure to take discounts, overpayment, loss or holding up of productions, waste of material, damage to equipment, loss of employee, supplier, or customer goodwill, etc. Errors could result in confusion and delay causing lost time in more than a limited phase of company operations. Errors would become apparent in normal business cycles, however, correcting and adjusting could involve considerable expense. Most of work performed is not directly verified or checked.

CONTACT WITH OTHERS

Outside and/or inside contacts with employees, major suppliers, customers, or general public involving use of influence, tactful judgment and proper conduct to negotiate matters and carry out policies and programs for the best interests of the company where improper handling will have a marked effect on operating results. Dealing with persons of substantially higher rank on matters requiring explanation, discussion, persuasion, and obtaining approvals. Considerable tact required.

CONFIDENTIAL DATA

Full and complete access to reports, records, plans, and programs of the company, where utmost integrity is required to safeguard the company’s competitive position.

MENTAL / VISUAL / AUDITORY DEMAND

Routinely required close application of thought processes for sustained periods. May involve problems of correlation or application of reports, statistics, or other data.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Usual office working conditions.

EQUIPMENT

Ability to operate standard office machines such as copier, computer, fax, calculator, etc. Proficient with Microsoft Office programs.

LANGUAGE SKILLS

Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to write reports, business correspondence, and training manuals. Ability to effectively present information and respond to questions from groups of managers, employees and customers.

MATHEMATICAL SKILLS

Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.

PHYSICAL DEMANDS

The physical demands described here represent those that must be met by an employee to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform the essentialduties.

While performing the duties of this job, the employee is regularly required to sit; use hands to finger, handle, or feel; and talk or hear. The employee frequently is required to stand, walk, and reach with hands and arms. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move more than 100 pounds. Specific vision abilities required by this job include close vision, distance vision, and ability to adjust focus. Ability to travel between company locations and to accounts and special promotional events.

A job description, by its nature, can only include some aspects of the job. Because of this, any function that would reasonably fall under the responsibility of the VP, Sales is assumed and it is expected that the VP, Sales will act accordingly. The VP, Sales will be expected to perform any other task not included in this job description requested by management.