VP, Media (Programmatic)

Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

The VP, Media serves as a senior expert for digital programmatic media (e.g. display, video, audio) and is a key contact on small to mid-tier clients or teams with the Client Service team on larger clients. This person manages a programmatic team including Directors and Associate Media Directors, is responsible for strategic programmatic media discussions and shares in the responsibility of providing account leadership in partnership with other key subject matter experts (Media, Search, Data, SEO) to drive media and marketing solutions for clients.  This role is a hybrid of a client service and account management role and works to bridge the strategic account relationship with the programmatic campaign strategy and execution being delivered by the team.  It is focused on delivery and organic growth. 

Responsibilities:

Core Craft Skills 

• Plans and buys programmatic media as needed; may include direct account and client service responsibilities. 
• Develops and maintains publisher relationships, including senior-level contacts; contributes to issue resolution between both parties. 
• Works cross-functionally with management team and client team. 
• Strong written and verbal communication skills; excellent presentation skills/presence. 
• Solid financial acumen and business expertise.  

Client Exposure 

• Manages multiple lines of business on assigned account ($100+ million in total spend). 
• Provides programmatic marketing expertise, including strategy development for clients and client teams. Conversant about offline media and how digital fits. 

Business Development 

• Actively contributes to new business efforts. 

Team Leadership 

• Manages a staff of 10+ total team members, along with workflow and department capabilities in conjunction with the Media Director and senior leaders 
• Provides day-to-day functional management of programmatic media team, including recruiting, performance management, and plays an active role in training and mentoring. 

Agency Leadership 

• Assists with interviewing, hiring and getting new programmatic Media team members up to speed. 
• Leads Programmatic Media Training (basic knowledge, best practices, feedback and coaching to enable continuous improvement). 
• Fosters an environment of shared learning and acts as a trusted source of media information for agency and in client meetings. 
• Holds a strong partnership with the Insights Group; understands ad technologies and capabilities. 
• Understands all Razorfish products, tools and services. 

Qualifications

• 12+ years of media planning or equivalent business experience; minimum 4+ years in online media preferred. 
• Deep understanding of digital programmatic planning, buying, and ad tech vendors. 
• Hands on experience with DSPs including Yahoo or DV360 required; Amazon DSP or The Trade Desk experience a plus.
• 3+ years management experience preferred. Has worked at the Director level on more than one account. 
• Has successfully handled complex strategic media discussions across strategy and execution. They participate in annual planning for a medium- to large-scale or several small scale accounts. 
• Has supported in a critical capacity several high-profile new business pitch. 
• Has developed a strong knowledge of emerging technologies; shares learning with team. 
• Has shown emerging thought leadership capabilities (attends conferences and speaks on panels). 
• Has demonstrated strong client service orientation. Has collaborated effectively internally and with offline agency partners.
• DCO Strategy and implementation experience is a plus.
• Insurance, financial services, or retail industry experience is a plus.

Additional Information

The Power of One starts with our people!  To do powerful things, we offer powerful resources.  Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

 

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer.  Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $143,000 - $240,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.  The Company anticipates the application window for this job posting will end 02/01/2024.