Address
Form of workRAPP Los Angeles is looking for a VP, Marketing Sciences to join our award-winning Marketing Sciences team.
WHO WE ARE:
We think too much marketing isn't us. It's mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It's one size fits all, and it's dull.
When it comes to individuals, we're fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual's needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.
We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision. And most importantly, we value every individual's wellbeing.
We are Fiercely Individual.
HOW WE DO IT:
At RAPP, we are fiercely focused on the individual and how we can create value from every individual's experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action and customer experience management.
Our data analysts know who that person is. Our strategists understand what they want. And our award-winning technologists and creatives know how to get it to them.
RAPP is an integral part of Omnicom's Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.
YOUR ROLE:
The VP of Marketing Sciences leads the strategic planning and tactical execution of marketing science capabilities and deliverables across RAPP client initiatives, playing a critical role within accounts to shape data-informed strategic frameworks, from alignment to client objectives to test design to measurable outcomes and attribution methodology that builds a business case through results and ROI. Ideally, this person will also have experience and familiarity with data modeling, audience segmentation, digital and traditional media channels/publishers/platforms, tracking architecture, tag management, conventions and taxonomies, and martech platforms.
Primary responsibility areas are focused around the build and implementation of strategic test/learn frameworks and their implementation across performance media campaign lifecycles, from campaign planning to implementation & activation to reporting. Other primary responsibilities include lead insights generation in support of paid digital media (as the primary focus area), landing page, and CRM tactical campaigns that lead to actionable insights for on-going optimization based on media performance, site engagement, customer behavioral conversion proxy signals, campaign results, and testing across the end-to-end full funnel user journey.
Additionally, this position will require driving cross-discipline collaboration and buy-in alignments across agency partners and clients (as necessary). This would include initiatives focused on test & learn, reporting analytics, data science work-streams (including data modeling and advanced statistical methods), analytics enablement work-streams (providing consultation around technical solutions to fulfill tracking and analytics implementation goals), and transformation and innovation work-streams towards marketing and marketing science capabilities.
The ideal candidate is a quick strategic thinker, a natural leader, an excellent communicator- highly motivated while being highly precise. The candidate is able to define data, decisioning and measurement strategies to optimize multi-touch marketing programs across all forms of media (digital, social, direct, etc...) as well as promoting and enabling data-driven decision-making across client groups.
Lastly, this role will require balancing team leadership and managerial responsibilities.
YOUR RESPONSIBILITIES:
REQUIRED SKILLS:
DESIRABLE (but not required):
RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $175,000- $210,000. This range is specific to LA and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
WHO WE ARE:
We think too much marketing isn't us. It's mass markets, not audiences of one. Homogenous groups to be targeted, not individuals to be inspired. Segments to reach, not people with their own ideas and ambitions. It's one size fits all, and it's dull.
When it comes to individuals, we're fierce. We stand up for individuality. We speak up against bland, broad-brush generalizations. We fight for solutions that adapt to the individual's needs, beliefs, behaviors and aspirations. And we commit to doing this in every aspect of our work for clients and their consumers.
We actively foster an inclusive workplace where diversity and individual difference are valued and leveraged to achieve the agency's vision. And most importantly, we value every individual's wellbeing.
We are Fiercely Individual.
HOW WE DO IT:
At RAPP, we are fiercely focused on the individual and how we can create value from every individual's experience with a brand. We do this across three capability areas: customer-centric consulting, creativity that inspires action and customer experience management.
Our data analysts know who that person is. Our strategists understand what they want. And our award-winning technologists and creatives know how to get it to them.
RAPP is an integral part of Omnicom's Precision Marketing Group, comprising 4,000 creatives, technologists, strategists, and data and marketing scientists across 40 global markets.
YOUR ROLE:
The VP of Marketing Sciences leads the strategic planning and tactical execution of marketing science capabilities and deliverables across RAPP client initiatives, playing a critical role within accounts to shape data-informed strategic frameworks, from alignment to client objectives to test design to measurable outcomes and attribution methodology that builds a business case through results and ROI. Ideally, this person will also have experience and familiarity with data modeling, audience segmentation, digital and traditional media channels/publishers/platforms, tracking architecture, tag management, conventions and taxonomies, and martech platforms.
Primary responsibility areas are focused around the build and implementation of strategic test/learn frameworks and their implementation across performance media campaign lifecycles, from campaign planning to implementation & activation to reporting. Other primary responsibilities include lead insights generation in support of paid digital media (as the primary focus area), landing page, and CRM tactical campaigns that lead to actionable insights for on-going optimization based on media performance, site engagement, customer behavioral conversion proxy signals, campaign results, and testing across the end-to-end full funnel user journey.
Additionally, this position will require driving cross-discipline collaboration and buy-in alignments across agency partners and clients (as necessary). This would include initiatives focused on test & learn, reporting analytics, data science work-streams (including data modeling and advanced statistical methods), analytics enablement work-streams (providing consultation around technical solutions to fulfill tracking and analytics implementation goals), and transformation and innovation work-streams towards marketing and marketing science capabilities.
The ideal candidate is a quick strategic thinker, a natural leader, an excellent communicator- highly motivated while being highly precise. The candidate is able to define data, decisioning and measurement strategies to optimize multi-touch marketing programs across all forms of media (digital, social, direct, etc...) as well as promoting and enabling data-driven decision-making across client groups.
Lastly, this role will require balancing team leadership and managerial responsibilities.
YOUR RESPONSIBILITIES:
- Overall day-to-day RAPP Marketing Sciences team lead for key client, including Data Analytics, Data Science, and Analytics Enablement sub-teams.
- Lead the development of Measurement and Analytics plans for all projects ensuring proper KPI assignment, data collection, test and learn plans, ROI ProForma, and targeting in order to produce data driven intelligence from campaigns and programs.
- Generate observations and insights around campaign results for optimization of paid media and omni-channel performance marketing campaigns.
- Define requirements for and produce campaign reports and analysis across paid media marketing channels (specifically but not limited to programmatic display & video, paid social, email, site analytics, and paid search).
- Collaborates with Strategy, Experience Planning, Project Management, and Creative discipline teams in producing actionable insights on customer behavior based on campaign results and analysis.
- Drives media and communication plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools.
- Informs component (creative, format, value proposition, target, message) analysis optimization based on in-depth analysis by campaign or cross-campaign.
- Deep understanding and expertise of digital ecosystem measurement and insights, including but not limited to Programmatic Digital and Social platforms.
- Attract, Nurture and Retain best talent; Build and manage a team of analysts capable of meeting needs of agency and client.
- Author POVs and other IP covering recent trends and developments in marketing analytics, big data and data science.
- Directly interfaces with clients, partners, and agency colleagues, communicating in a manner to inspire confidence
- Authors SOWs, scope documentation, and project resource hours estimates; contributes to agency business development initiatives by assessing level-of-effort and identifying roles, activities, and deliverables
- Educates clients and agency colleagues on industry changes relevant to analytics, data science, data privacy, and how these impact category/vertical considerations.
- Experienced with campaign naming and URL tagging conventions and taxonomies for paid digital media activation.
REQUIRED SKILLS:
- 10-15 years of analytics, technology, or data science experience, at least 5 years with Advertising, Marketing, Analytics, or Digital Media firms supporting multiple concurrent clients
- Experience managing an agency team, facilitating talent retention, providing growth, and mentoring opportunities, articulating actionable goals, and resolving personnel issues
- Experience authoring scope documents, including statements of work, hours estimates, BRDs, and milestone roadmaps
- Experience implementing and configuring systems including web and app analytics, reporting and dashboards, and A/B/multivariate testing
- Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape
- Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings, agency gatherings, and the representation of RAPP in public forums
- Leadership & Personal Traits: Strong management skills and a proven track record of talent development; superb interpersonal and communication skills; optimistic and confident presence to inspire team growth, encourage talent retention, and motivate service offering excellence
DESIRABLE (but not required):
- Consumer electronics industry experience
- Familiarity with AWS stack: Sagemaker, Redshift, S3, EC2, Glue, Athena
- Agency experience
- Experience utilizing tag management systems, including Google Tag Manager, Adobe DTM/Launch, and Ensighten to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps
- Experience configuring Adobe Analytics Report Suites including Classifications, SAINT, and eVars / sProps
- Experience with enterprise taxonomy management tools including Claravine
- Experience with digital media tracking based on experience with Google Marketing Platform (Campaign Manager, DV360, SA360, ADH, and Ads), other DSPs, Microsoft Ads, Kenshoo, Facebook Ads, Pinterest Ads, Twitter Ads, LinkedIn Ads, Kochava / Branch MMP, and Salesforce Marketing Cloud
- Experience authoring SQL to query, load, transform, and retrieve data from various databases including MS SQL Server, Redshift, and PostgreSQL
- Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions
- Experience with Machine Learning and Artificial Intelligence, including (but not limited to):
- Profile-based, Behavioral, LTV and other Customer Segmentation frameworks
- Propensity, Look-Alike, Loyalty, Response, Net Lift, Journey Pathing, Recommender, and other customer-focused models
- Media Mix and Marketing Attribution models
- Leads, sales, and other KPI time series forecasting models
RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $175,000- $210,000. This range is specific to LA and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.
"As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status."
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
