Vp, Marketing - Pom Wonderful & Halos Citrus

Company Description
Growing and manufacturing some of the most recognized and pioneering consumer brands, The Wonderful Company is seeking a classically trained marketer, to assume our VP, Marketing role. The VP, Marketing will develop and execute marketing and advertising strategy for POM Wonderful, Seedless Lemons, and Wonderful Halos - several of our most successful and well-known healthy, good-for-you products. This energetic leader will have an entrepreneurial spirit, be bold and passionate, thrive on collaboration, and posses a deep understanding of how to build profitable businesses through various B2B and B2C brand marketing channels.
This is a unique leadership opportunity to be part of a privately-owned, growing, health-focused, multi-brand organization while working on good products with good people contributing to good causes.
We operate on a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.
Job Description

• Drive marketing, growth, and innovation strategies and executions
• Innovate and execute creative, engaging, and data-based brand marketing strategies and campaigns with a strong point of view to capture consumer attention and market share
• Collaborate cross-functionally with our full-service, in-house Creative Agency for promotion and execution and align with Business Unit leadership to ensure business priority
• Build, mentor and manage an inventive and tactical marketing team of 7 members with an overall company annual marketing budget of +/- $200MM
• Evolve the brand guidelines and consumer product ideologies to further define and increase the exposure in the marketplace
• Distill market trends, research, and business data into messaging and programming (the story and how to tell it) that drives product demand by connecting with the consumer
• View the business holistically, working closely with other departments and ensuring that marketing activities are connected to wider company goals and objectives
• Create and execute seasonal strategies that meet financial goals and customer expectations
• Leverage our full-service, in-house Research and Insights team to continually build an in-depth knowledge of the consumer and identify opportunities for new products by following consumer behavior patterns, aspirations, and influences
• Recognize marketplace trends and patterns before they begin to play out to identify emerging customer trends and offer significant advantage
• Use analytics skills to participate in the formulation of strategy and infrastructure development, data collection processes, analysis, and program development
• Travel regularly to the Central Valley to meet with brand clients

Qualifications

• Documented success in scaling and advancing a renowned global company's brand, marketing strategies and consumer retail and ecommerce approach
• Recognized leadership, managerial and coaching skills to build and empower a marketing team
• Acknowledged capability to align a complex marketing organization to acquire, engage and retain consumers and be ahead of the market in thought and trends while forecasting and monitoring an extensive budget
• History of working with sales leadership teams to build persuasive trade marketing plans and communication that drive distribution, expansion, innovation, and profit
• Experience launching effective marketing campaigns to grasp customer awareness for consumer goods sold at a variety of acquisition points including grocery, convenience store, on-premise, and ecommerce
• Must be experienced with strategic communication across a wide variety of platforms: network/cable television, OTT, streaming services, Print, Web 2.0, Social Media, Public Relations, Packaging, Point-of-Sale, Retail Sales
• Familiarity with the utilization of big data and predictive analytics, such as IRI or Nielsen, to produce consumer targeted insights
• Understanding of the commodity business or co-op experience a plus
• Bachelor's degree and MBA preferred

Pay Range: $270,000 - $290,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
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Additional Information

• Competitive benefits package including Medical (including 24/7 online access to a physician), Vision, Dental and 401k with match eligibility
• Opportunities for development and internal mobility
• Manager and leadership training, biweekly L&OD webinars, and eLearning offerings
• Companywide problem solving and continuous improvement training
• Wonderful Giving (wonderfulgiving.com) - allowing you to donate company money to a cause of your choice
• Company prioritizes wellness through its Wonderful NOW (Nourish Our Wellness) initiative, which provides a robust suite of wellness offerings such as access to mental health resources and life coaching, employee community groups, cash rewards for healthy habits, and on-demand fitness videos.

Headquartered in Los Angeles, The Wonderful Company is a privately held $6 billion global company dedicated to harvesting health and happiness around the world through its iconic consumer brands. The company's 10,000 employees worldwide are committed to bringing consumers everywhere the freshest, most wholesome pistachios, citrus and pomegranates; bottling the finest water and wines; and creating colorful bouquets that are sure to touch the heart. This commitment is reflected in the company's market share: Wonderful Pistachios is America's No. 1 tree nut and America's fastest-growing snack; Wonderful Halos is the No. 1 mandarin orange in America; POM Wonderful is the No. 1 100% pomegranate brand in America; FIJI Water is America's No. 1 premium imported bottled water brand; JUSTIN Wine has the No. 1 Cabernet Sauvignon in California; and Teleflora is the world's leading floral delivery service.
The Wonderful Company's connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $2.5BN invested in education, health and wellness, community development, and sustainability initiatives across California's Central Valley, Fiji, and the world.
To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about the company's corporate social responsibility impact, visit csr.wonderful.com.
The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.
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