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SalaryGenesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experiences at scale. As the trusted, all-in-one platform born in the cloud, Genesys Cloud accelerates growth for organizations by enabling them to differentiate with the right customer experience at the right time.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
VP, GlobalStrategic Events
February 2024
[Remote North America]
THE POSITION
The Genesys Demand Generation team is looking for a seasoned B2B marketing leader to craft, create and implement our global events strategies, specifically focusing on creating memorable experiences with measurable pipeline influence and attribution. Your plans will align with our corporate vision and integrated marketing priorities and be a significant revenue driver for the business.
You will collaborate with other go-to-market leaders, both within the marketing organization and across the business, as well as external partners, to deliver exceptional experiences that resonate with our target personas, deepen our relationships, help facilitate vendor preference with our prospects, produce higher lifetime value from our customers, and improve employee loyalty. You will elevate the performance of Genesys events by defining an events strategy that aligns with our corporate vision, strategically and logistically challenging the status quo, making data-driven decisions, and guiding the team with passion and enthusiasm.
In this role, you and your team of world-class event marketers will oversee end-to-end event planning and execution for our annual industry conference, Xperience, all Tier 1 industry conferences globally, our annual go-to-market kickoff event, and our President’s Club event. In addition to delivering event excellence – you will also be tasked to define our GTM event theme for the year, aligning all aspects of each of our events to our corporate vision, our product positioning, and our demand generation strategy.
This position will report to the SVP of Demand Generation.
KEY RESPONSIBILITIES
- Establish a global strategy for Strategic Events – defining a theme that carries across all events and inputs into our corporate strategy, product positioning, and our demand generation strategy. Determine how thematic pillars, product launches, or newsworthy announcements play into event execution – identifying ways to create “big moments” at our Tier 1 industry events.
- Lead the strategy, prioritization, and execution of all Tier 1 industry events globally, which includes defining our presence, and ensuring we show up in a way that showcases our industry-leading solution and vast customer success.
- Deliver and host the best annual industry conference, Xperience, where we will gather customers and prospects to hear about the latest industry trends and product advancements, network with peers, and, more generally, be inspired.
- Define a global event plan. Identify ways to scale our presence at industry events globally – establishing the program once at a global level, and then providing regional field teams with the resources necessary to successfully recreate these events, at scale, locally.
- Align messaging across all events by collaborating with internal subject matter experts. The output will be thought-provoking content and speaker engagements across our internal and external events. This includes everything from keynote selection to breakout tracks, and everything in-between.
- Own your numbers – being accountable for your upfront costs necessary to host major Tier 1 events and the event influence numbers, including attendance, engagement, pipeline and revenue influence.
- Work closely with Sales Leadership across all global regions to understand customer needs and goals to ensure our programs are built with the customer’s experience in mind.
- Collaborate with the Demand Generation leadership team and be responsible for the implementation of integrating Strategic Events into all relevant channels and functions – driving attendance and digital engagement and coordinating sales and SDR follow-up.
- Effectively navigate and leverage the voice and reach of our executive stakeholders to amplify our event presence, both internally and externally.
- Strengthen, maintain, and improve relationships with existing sponsors, partners, industry problem solvers, media, and other critical stakeholders to ensure continued engagement and advocacy at our events.
- Responsible for guiding a team of direct reports with responsibilities including team meetings, performance reviews, day-to-day people leadership and ongoing coaching and development.
QUALIFICATIONS
- 15+ years of experience driving demand generation. We are looking for broader experience outside of just Event marketing.
- 7+ years of tactical, event/program planning, and implementation experience. We want someone who has done the job themselves.
- 5+ years of message development in either a brand, content, campaigns or product-marketing focused role. We want someone who is comfortable developing deep marketing strategy.
- Deep understanding of the customer service market: contact centers, field service, customer experience, CRM, or related solutions
- Demonstrated experience developing teams that share a common purpose and are motivated to deliver results.
- The ability to operate in a highly matrixed environment – with demonstrated experience guiding others through influence.
- Experience working with C-suite stakeholders on high-impact projects.
- Excellent written, communication, and presentation skills
- Highly collaborative and flexible
ABOUT THE CANDIDATE
The ideal candidate is likely a passionate, customer-success-driven leader with deep experience creating and implementing effective marketing strategies in the enterprise technology market. You are an original thinker who brings a ‘B2C’ level of engagement and excitement to ‘B2B’ marketing. Your general business skills are as sharp as your marketing capabilities, and you’re comfortable owning your numbers in front of an executive audience. You have a natural propensity to create meaningful organizational alliances, experience managing through critical problem resolution, are a natural-born leader, and are comfortable leading multiple high-impact, high-visibility projects simultaneously.
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$0.00 - $0.00 Benefits:
- Medical, Dental, and Vision Insurance.
- Telehealth coverage
- Flexible work schedules and work from home opportunities
- Development and career growth opportunities
- Open Time Off in addition to 10 paid holidays
- 401(k) matching program
- Adoption Assistance
- Fertility treatments
More details about our company benefits can be found at the following link:
https://mygenesysbenefits.com
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Every year, Genesys orchestrates billions of remarkable customer experiences for organizations in more than 100 countries. Through the power of our cloud, digital and AI technologies, organizations can realize Experience as a Service™ our vision for empathetic customer experiences at scale. With Genesys, organizations have the power to deliver proactive, predictive, and hyper personalized experiences to deepen their customer connection across every marketing, sales, and service moment on any channel, while also improving employee productivity and engagement. By transforming back-office technology to a modern revenue velocity engine Genesys enables true intimacy at scale to foster customer trust and loyalty. Visit
www.genesys.com
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Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
