VP, Creative: Story Strategy + Integration, Meow Wolf Universe

Privacy Notice for California Applicants and Employees
Meow Wolf opens portals of possibility. Come as you are!
We are individuals who inspire creativity in people's lives through art and exploration, so that our combined imaginations can transform the world we live in. We create immersive and interactive experiences that transport audiences into fantastic realms of story and exploration. Our Vision is to be the world's leading creative company, reimagining the paradigm of art and storytelling, to make a positive difference in the world.
We share a strong commitment to Belonging through our values of:

• Collaborative Creativity: We believe the act of creating together amplifies possibilities.
• Provocative Playfulness: We celebrate the unexpected because it is the doorway to discovery.
• Outsiders Welcome: We are all outsiders at heart, and we create space for everyone to feel like they belong.
• Authentic Compassion:We are "kind punks" - supportive to each other and standing up for what we believe in.
• Audacious Courage: We have the courage to radically reinvent ourselves to push the boundaries of art.

If this all sounds like YOU, read on....
Job Description:
Location: This position is remote/ hybrid-eligible, provided the candidate resides within the following markets: Santa Fe, NM or Los Angeles, CA.
Compensation: Compensation range for this position is $144,900 - $238,000 and will vary based upon location and experience.
Meow Wolf sits at the crossroads of physical and digital engagement, art, and entertainment. Given the evolving nature of our creative expression, the responsibilities of this role may adapt as directed by the Company. The VP, Creative: Story Strategy + Integration, Meow Wolf Universe will:

• Sharpen, focus, and amplify the creative vision for the MWU, collaborating with leadership and the story team to facilitate brand expression and expansion across various mediums.
• Be a key member of the Studio Leadership team, driving vision and content development for the MWU experience in physical and digital realms.
• Provide creative direction, alignment, and transmedia leadership for MWU, partnering with teams involved in exhibitions, products, games, and other expressions.
• Forge and strengthen collaboration between the Studio and critical collaborators in Exhibition Development, Marketing, Exhibition Operations, Consumer Products, and Events.
• Establish creative KPIs for the MWU franchise.
• Create and supervise a diverse, evolving team and MWU vision to meet participant needs and expand our audience.
• Maintain connections with our fanbase to understand and address participant needs.
• Evolve the MWU organization into a creator of industry-leading immersive experiences globally, mindful of global expansion ambitions.
• Partner across the organization to attract new audiences, including younger demographics and under-penetrated regions globally.

PROJECT SPECIFIC RESPONSIBILITIES
EXHIBITION DEVELOPMENT

• Coordinate with the Exhibition Senior Creative Director and exhibition Story Lead(s) to align the exhibition vision with overall strategic narrative goals.
• Ensure story arcs, character beats, worlds, entities, and narrative mechanics align with MWU canon.
• Capture and codify new characters, creatures, worlds, and interactive play systems for the MWU.

BEYOND WALLS

• Articulate the MWU narrative in a 5-10 year Narrative Biblia, prioritizing storytelling excellence and connectivity across exhibitions and new forms.
• Express this work in media forms such as Graphic Novels, filmed media, short-form content, and more.
• Identify optimal opportunities to expand the MWU into new media such as gaming, VR, AR, mixed reality, or other digital forms.

EXHIBITION OPERATIONS

• Lead development of in-exhibition quests, ensuring meaningful engagement and reward for participants.
• Collaborate with designated leads at each exhibition to ensure quest development aligns with creative and practical scope.

WHAT YOU'LL BRING

• 7+ years of proven creative leadership experience at premium entertainment brands.
• 4+ years leading cross-discipline creative teams, preferably as a Creative Director or Narrative Director in gaming or in innovative immersive experiences.
• Superior writing ability.
• Diplomacy skills - this role requires negotiating and reconciling creative ideas and decisions with key creative leads across the company, therefore a proven capacity to listen, process and persuade is essential
• Inspirational leadership with a consistent track record of encouraging and developing others.
• Executive presence with outstanding communication skills.
• Creative problem solver comfortable with ground-breaking fast-growth strategies and innovative business models.
• Pragmatic self-starter and inspiring leader passionate about execution.
• Strong agent for change, accustomed to driving improvement within teams.
• Practical experience with multiple creative brand expressions (digital, physical, linear, and interactive media).
• Unifying presence in senior-level creative collaborations.
• Conversant in game and LBE industry trends, passionate about innovation in new forms such as VR, AR, mixed reality, NFTs, and blockchain technologies.

IMPACT:Meow Wolf is committed to our DIY roots and grassroots community support principles. To document that commitment, we converted our legal designation into a Delaware Public Benefit Corporation and have certified as a B Corporation. As a B Corp, we have a triple bottom line of supporting financial, social and environmental wellbeing in our community.
INCLUSION: Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are committed to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.
BENEFITS:
The choices we make concerning our benefits during enrollment periods are among the most important we select for ourselves and our families. As part of the total compensation package for full-time employees, Meow Wolf offers a comprehensive benefits package that includes various options to meet individual healthcare and financial needs along with many perks.

• Medical Insurance options: PPO & HSA
• Dental & Vision Insurance
• 401k Retirement Plan
• Company Paid Life Insurance Policy & Long-Term Disability Coverage
• Voluntary Short-term Disability & Critical Illness Policies
• Company Paid Employee Assistance Program
• Paid Parental Leave for 12 weeks
• Discount off Meow Wolf Gift Shop Merch
• Admission to Meow Wolf attractions for employees and guests

Please visit www.meowwolf.com/careers for more information.