Vp, Corporate Marketing

Compensation: $250,000 - $315,000/year (SF Bay area residents only)
Note: the exact compensation may vary based upon skills and experience
The Vice President of Marketing plays a strategic role in developing and executing marketing initiatives to drive organization growth, enhance brand awareness, and shape SEMI's image as the preeminent trade association for the semiconductor and micro electronics industry. This individual will lead a team of marketing professionals, collaborate closely with other departments and regions to achieve organizational goals.
This is a full-time, exempt position which reports directly to our Chief Marketing Officer
CORE RESPONSIBILITIES:
Strategic Planning

• Develop and implement comprehensive marketing strategies aligned with company objectives
• Conduct market research and analysis to identify trends, opportunities, and threats
• Define target audiences and segment markets to optimize marketing efforts

Brand Management

• Oversee brand positioning, messaging, and visual identity across all channels
• Ensure brand consistency and integrity in all marketing communications
• Manage brand reputation and crisis communications effectively

Campaign Management:

• Lead the conceptualization, planning, and execution of marketing campaigns
• Monitor campaign performance and ROI, adjusting strategies as needed
• Coordinate with creative teams, agencies, and vendors to produce high-quality marketing materials

Digital Marketing:

• Drive digital marketing initiatives, including email marketing, social media and content marketing
• Optimize digital channels to generate leads, increase website traffic, and improve conversion rates
• Stay abreast of digital marketing trends and emerging technologies

Product Marketing:

• Collaborate with product management teams to develop effective product marketing strategies
• Create compelling product messaging and positioning to drive adoption and sales
• Support product launches with targeted marketing campaigns and sales enablement materials

Team Leadership:

• Recruit, develop, and mentor a high-performing marketing team
• Provide guidance, support, and feedback to team members to foster professional growth
• Foster a culture of collaboration, creativity, and accountability within the marketing department

Cross-functional Collaboration:

• Work closely with sales, product development, and other departments to align marketing efforts with overall business objectives
• Collaborate with senior leadership to communicate marketing strategies, results, and recommendations

Budget Management:

• Develop and manage the marketing budget, allocating resources effectively to maximize ROI
• Monitor expenses and track performance against budgetary goals

CRITICAL SKILLS:

• Strategic Vision: Developing a clear and compelling marketing strategy aligned with the overall business objectives. This involves understanding market trends, customer needs, and competitive landscapes
• Leadership: Building and leading a high-performing marketing team. This includes hiring the right talent, providing guidance and mentorship, and fostering a collaborative and innovative culture
• Innovation: Staying ahead of industry trends and technological advancements to innovate in marketing strategies and tactics. This involves experimenting with new channels, technologies, and creative approaches to engage and attract customer
• Collaboration: Building strong cross-functional relationships with other departments such as sales, product development, and finance. Collaboration ensures alignment and integration of marketing efforts with overall business objectives
• Adaptability: Being adaptable and agile in responding to changing market dynamics, consumer behaviors, and competitive pressures. This includes being able to pivot strategies quickly and efficiently when necessary
• Communication Skills: Effectively communicating marketing strategies, goals, and performance metrics to stakeholders at all levels of the organization. This includes presenting findings, insights, and recommendations in a clear and compelling manner

KNOWLEDGE OR EXPERIENCE:

• Bachelor's degree in Marketing, Business Administration, or related field (Master's degree preferred)
• Proven experience (15 + years) in marketing leadership roles, preferably in the semiconductor industry
• Demonstrated success in developing and executing strategic marketing plans
• Strong analytical skills and ability to interpret data to drive decision-making
• Excellent communication, presentation, and interpersonal skills
• Ability to thrive in a fast-paced, dynamic environment and lead cross-functional teams effectively
• Proficiency in marketing automation tools, CRM systems, and digital analytics platform

COMPANY BENEFITS:

• Competitive salary, bonuses and benefits package
• Opportunity to work with a dynamic & diverse team and contribute to the exponential growth of a leading semiconductor trade association
• Professional development opportunities and career advancement potential
• International travel and opportunities to meet and interact with global dignitaries

ABOUT SEMI
Although we're small, we're mighty and influence and impact society at large positively. At SEMI, we offer opportunities to connect and interact with world leaders, industry legends, and rising stars. We help our members develop public and private policies to strengthen global supply chains and promote business growth and prosperity. Learn and grow professionally through career opportunities such as rotational assignments. Contribute by influencing and impacting an industry that is the foundation for innovation and positive change in areas like environmental sustainability, thought leadership, and DE&I. We take pride in offering work-life balance so you can live your personal and professional life to the fullest.
Individuals of all ages, all people of color, women, women of color, individuals from the LGBTQIA+ community, and all other individuals are strongly encouraged to apply.
SEMI is the global industry association representing the electronics manufacturing and design supply chain, connecting over 3,000 member companies and 1.3 million professionals worldwide. SEMI members are responsible for the innovations in materials, design, equipment, software, devices, and services that enable smarter, faster more powerful, and more affordable electronic products. Since 1970, SEMI has built connections that have helped its members prosper, create new markets, and address common industry challenges together. SEMI maintains offices in Berlin, Brussels, Hsinchu, Seoul, Shanghai, Singapore, Tokyo, Milpitas and Washington, D.C. For more information about SEMI, please visit us at SEMI.org.
SEMI is an equal opportunity and affirmative action employer. We make employment decisions based on merit and we want to have the best available person in every job. Company policy prohibits unlawful discrimination based on race, color, creed, gender (including gender identity and gender expression), religion (all aspects of religious beliefs, observance or practice, including religious dress or grooming practices), marital status, registered domestic partner status, age, national origin, (includes language use and possession of a driver's license issued to persons unable to prove their presence in the United States is authorized under federal law), ancestry, physical or mental disability, medical condition (including cancer or a record or history of cancer, and genetic characteristics), sex (including pregnancy, childbirth, breastfeeding or related medical condition), genetic information sexual orientation, military and veteran status or any other consideration made unlawful by federal, state, or local laws. It also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. Discrimination can also include failing to reasonably accommodate religious practices or qualified individuals with disabilities where the accommodation does not post an undue hardship. All discrimination is unlawful.