VP, Commercial Growth & Optimization

At WillScot Mobile Mini (NASDAQ WSC), our 4000+ people are at the heart of everything we do. In addition to providing industry-leading pay and benefits, we provide opportunities for development and upward mobility, while investing in the communities we serve.

We are the undisputed leader in providing innovative flexible workspace and portable storage solutions, serving an incredible range of customers across all industries from 240+ locations across the United States, Canada, and Mexico.

Our values are our foundation. We’re constantly striving to diversify our teams to ensure we have the best and brightest talent. We’re deeply committed to creating an inclusive and equitable workplace where each person can contribute while being their authentic self. For more about WillScot Mobile Mini and who we are, click here.

Come build your future with us!

As the VP, Commercial Growth & Optimization, you are responsible for driving the company's growth by increasing its customer base and identifying new business opportunities. You will lead a team of growth leaders, plan/execute growth strategies, and work closely with multiple teams, including marketing, sales, product development, finance, and market analytics to increase our customer base, increase product penetration, expand into adjacent markets, and drive business growth.

Key Responsibilities:

• Develop a comprehensive growth strategy for sales campaigns, aligning with the company's overall goals and objectives.
• Identify market trends, customer insights, and competitive landscapes to inform campaign strategies (expansion, business development, win-back, break-in, adjacency expansion, etc.).
• Create and manage sales campaigns that target specific customer segments and product offerings.
• Collaborate with cross-functional teams, including sales, marketing, and product, to develop compelling campaign messaging and materials.
• Partner with Product Mgmt to refine our GTM, improve our Space solutions positioning, expand our offerings, and accelerate value-added product up-selling opportunities.
• Utilize data analytics tools to track campaign performance and gather actionable insights.
• Continuously monitor key performance indicators (KPIs) to optimize campaigns for maximum ROI.
• Develop and manage budgets for sales campaigns, ensuring cost-effectiveness and efficient resource allocation.
• Lead a team of campaign managers and coordinators, providing guidance, mentorship, and performance feedback.
• Foster a culture of creativity and innovation within the team.
• Collaborate with senior leadership to communicate campaign progress and results.
• Work closely with the sales team to ensure alignment between campaign strategies and sales efforts.
• Stay updated on industry trends, competitor activities, and emerging technologies to drive innovation in sales campaigns.
• Prepare regular reports and presentations detailing campaign performance, insights, and recommendations for improvement.

Qualifications and Skills:

• Bachelor's degree in marketing, business, or a related field (Master's degree preferred).
• Proven experience in strategic sales campaign planning, ideally in a leadership role.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent communication and leadership abilities.
• Knowledge of CRM software and marketing automation tools.
• Exceptional project management skills.
• Ability to adapt to a rapidly changing business environment.

Disclaimer: This posting describes the general nature and level of work performed and does not represent an exhaustive list of responsibilities, duties, or skills required. Collaboration and teamwork drive our success. Team members may be required to perform duties outside normal responsibilities from time to time as needed.

WillScot Mobile Mini provides equal employment opportunities to employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

WillScot Mobile Mini embraces diversity and is committed to equal opportunity in all aspects of employment, including recruiting, hiring, promotion, termination, leaves of absence, compensation, and training. We are focused on building teams that include a variety of backgrounds, lived experiences, and skills.
 

The more inclusive we are, the stronger we will be!