Vice President Of Marketing

*When I Work is a remote first company. We are open to hiring candidates in the continental US and Ontario, Canada. If an onsite location is important to you in your search, you are welcome to work from our Minneapolis HQ office.

Who We Are

We help hourly teams get shift done.

At When I Work, everything we do starts with a mission to make shift work awesome. We deliver on that mission by making every piece of hourly workforce management - scheduling, time tracking, shift trading, team messaging, and more - easy and straightforward for managers and employees alike.

The marketing team at When I Work is at the core of how our customers find us and why they buy our products. When you join this team, you are joining a group of dynamic, creative, and innovative professionals who like to have fun at work while also challenging and supporting each other in a highly functional team. You will get a best-in-class marketing experience using innovative marketing strategies and tools.

What You'll Do

Reporting to the Chief Growth officer, you'll lead a team of talented marketers who are driven to drive growth across the customer lifecycle. You'll obsess over our Self-Serve channel metrics, making sure you are driving new customer growth, expansion revenue and are building programs to mitigate churn. You'll equally obsess over the customer experience to ensure the product experience is helping convert and retain customers. You'll help support and groom other channels, ensuring our Sales team is supported with the appropriate demand programs for new and existing customers as well as help build the support for standing up new channels like partnerships. In this role you will:

• Be accountable for revenue targets for the Self-Serve channel
• Champion customer KPIs across the company including leads, conversions, engagement, expansion, ARPA, and revenue retention; rigorously driving internal prioritization decisions to maximize each KPI
• Manage the full-funnel marketing team, inclusive of Demand Generation (paid and organic), Lifecycle Marketing, Brand Marketing, and Product Marketing.
• Be the central character for go-to-market strategies for new products, new features and how we talk about our products to our customers
• Create new opportunities for monetization from products and services, build the right messaging, positioning, packaging and pricing, and leading Brand, Performance, Lifecycle Marketing, Sales and Client Success teams to take these to market effectively
• Champion a data-led approach to marketing supported by well-structured hypotheses and continuous optimization leveraging learnings across the company
• Partner closely with Product, Data, Customer Support, Sales and other company leaders to bring ideal customer experiences and interactions throughout the organization.
• Drive longitudinal customer lifecycle planning, understanding of pain points and potential magic moments at all points in the customer life cycle
• Oversee the selection of Marketing Technology tools that enable experiences, helping select, manage, implement and maintain tools that will deliver exceptional customer experiences.
• Be a key contributor in the management team in the identification and prioritization of product initiatives that will help drive revenue goals for the company.

Who You Are

You're a seasoned marketing professional with a strong perspective on how to do SaaS marketing right. You're a dynamic personality with the ability to influence people. You love data driven decision-making, but you also know when to stop torturing it and when you need to make a bold call. You have a unique blend of performance marketing, marketing operations, integrated marketing, analytics, and people skills. You pride yourself over things like buyer journeys, testing programs and channel attribution. You have led teams before, and are comfortable operating in markets with multiple customer segments and verticals as well as a range of customer value tiers.

Experience and Skills Needed

• 10+ years in omnimedia Customer Marketing, including 5+ years experience in B2B (or B2C) SaaS solutions
• Demonstrated experience in leading a marketing function in a high-growth environment
• Experience maximizing the value of Marketing tools and proven success selecting and leveraging emerging marketing solutions to apply data effectively
• Experience with customer data platforms, product experience platforms, various CRM tools, Web platforms, Optimization tools
• Effective communicator who is comfortable presenting to a variety of audiences and stakeholders at various levels
• Exceptional leader and team player with proven ability to lead through influence and work effectively both independently and collaboratively within fast-paced, diverse cross-functional teams
• Dynamic and adaptable project manager with a strong ability to establish processes and drive project execution with minimal guidance amidst multiple priorities and goals

What's In It For You

• Professional development allowance
• Paid parental leave
• Medical benefits - employee premiums paid 100% by When I Work
• Dental benefits- employee premiums paid 100% by When I Work
• Paid vacation and holidays
• Flexible work environment
• 401K Match
• Remote first culture including home office set-up stipend and ongoing telecommuter stipend
• Casual dress code
• Dynamic and dedicated team