Vice President Of Marketing

Shorten your drive to work with OnePlan’s remote-first work environment where you can learn and enjoy being a part of a tech-savvy and witty team; all while never leaving your favorite place. At OnePlan Solutions we want our employees to achieve mastery and autonomy, while empowering each other to achieve our goals. As an organization, this means optimizing the success of our customers through technology, learning, and expertise, all while having the courage to adapt. This openness to continuous improvement is at the core of our playbook and we take pride in nurturing and learning both within and outside the organization. Lastly, the best part about working at OnePlan is our guiding principle of “Have Fun”; we love to stay lighthearted and make sure our team members have the room to enjoy themselves each day.

OnePlan is a rapidly growing SaaS B2B company at the forefront of Strategic Portfolio Management. Our mission is to empower businesses managing portfolios of projects, products, and work by providing them with the perfect blend of freedom and control. We believe in launching new possibilities, and our culture is built on innovation, collaboration, and trustworthiness. If you're a strategic marketer looking to be part of an exciting journey in the SaaS industry, we want to hear from you.

The Role

We are seeking a dynamic and strategic Vice President of Marketing to join our executive leadership team and drive our marketing efforts to the next level. This is an exceptional opportunity to lead a talented marketing team and shape the marketing strategy for a high-growth SaaS B2B company.

This critical role will be responsible for developing integrated marketing campaigns that raise brand awareness and position company as a leader within our market. You will ensure sales and marketing priorities are aligned to meet aggressive revenue goals, adjusting as required by changing conditions, customer insights and/or emerging opportunities.

As the VP of Marketing, you will lead manage, coach, and empower a global team to authentically and creatively connect with customers and craft messages that evoke emotion, build trust and spark action. The team directly supports sales in product positioning, creating collateral, planning and implementing demand generation campaigns, conducting market research/competitive analysis and helping to define a positive customer experience throughout their life cycle. In this role, you will understand multiple audience segments and markets and be able to create unique content to help us stand out.

Responsibilities:

• Build and manage brand; you are specifically excellent at positioning, messaging and content creation.

• Lead and execute projects and campaigns, using your strong project management skills
• Conceptualize and implement lead-acquisition email strategies, as well as ongoing nurturing campaigns
• Conduct general market research to keep abreast of trends and competitor's marketing movements
• Lead and develop marketing team members
• Oversee execution of local and national event marketing activities

• Manage execution of paid digital demand-gen campaigns
• Bring new and creative ideas to the table around lead acquisition and nurturing
• Measure, analyze, and ensure decisions are made based on data vs. gut-feel
• Work with outside consultants and vendors as needed

Qualifications:

• Proven experience in B2B SaaS marketing and demand generation strategies with direct responsibility for executing campaigns and achieving target ROI
• Strong understanding of the SaaS B2B landscape and the ability to adapt to rapidly changing market conditions.
• Proven track record of developing and implementing successful marketing strategies that drive growth and brand recognition.
• Experience partnering with large enterprise customers and complex organizations
• Demonstrated track record of planning and rolling out large-scale marketing operations while identifying and implementing scalable process improvements using a numbers-driven approach
• Proven experience building high performing Marketing teams that deliver results
• Strong interpersonal skills with the ability to build and maintain strong relationships with customers, partners, and internal stakeholders
• Exceptional analytical and problem-solving abilities, with a data-driven approach to decision-making
• Bachelor’s degree required; concentration in Marketing, Public Relations, Communications, English or Journalism strongly preferred. MBA a plus.
• Strong executive presence and leadership abilities
• Passion for innovation and a commitment to embodying the culture of OnePlan.

Upon receipt of an offer letter, candidates will be subject to a standard background check process.

OnePlan Solutions is dedicated to building an inclusive community with a shared purpose, and we strive to represent our values and hire based on respect, including collaboration and diversity. We have a strong commitment to employment equity and follow this commitment in our recruitment and selection process.

OnePlan Solutions is an equal opportunity employer. We are committed to inclusive, barrier-free recruitment and selection processes, including our work environment. We especially welcome applications from Indigenous peoples, members of racialized communities, persons with disabilities, women, and persons who identify as 2SLGBTQ+. We also encourage applications from people with disabilities, and accommodations will be available on request from candidates taking part in all aspects of the selection process. We will accommodate the needs of applicants throughout all the stages of the recruitment and selection process. All information that is received regarding accommodations will be kept confidential.