Vice President Of Business Analytics

About the ANA
TheANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (hybrid)
Position Summary
We are seeking an experienced and strategic-minded Vice President of Business Analytics to lead our Business Analytics and insights team at the Association of National Advertisers. The ideal candidate will play a crucial role in leveraging data-driven insights to enhance internal business decision-making and optimize the overall performance of our membership-based business.
The VP of Business Analytics will collaborate with the Chief Research Officer in fostering a culture of data-driven decision-making and align analytics initiatives with the company's strategic goals.
The role will oversee the design and implementation of an analytics infrastructure that supports the collection and analysis on ANA membership and the development of regular reports and dashboards to communicate key metrics and trends relevant to business division stakeholders.
Key objectives include:

• Support the ANA’s key performance indicators (KPIs) and metrics to measure the success of membership initiatives, marketing campaigns, and overall business performance.
• Focus on analyzing membership trends, behavior, and engagement to provide actionable insights to enhance member acquisition, retention, and satisfaction.
• Support the design and implementation of predictive modeling and analytics to forecast membership trends, understand the impact of marketing initiatives and recommend proactive strategies particularly as it relates to at-risk memberships
• The role will require extensive collaboration with other departments, including marketing, content, membership, and operations, to integrate analytics into cross-functional initiatives. It will also require working closely with the technology team to ensure seamless integration of analytics solutions.
• It will be critical to understand the business needs of various stakeholders and translate performance data into actionable insights and outcomes. The candidate should be able to tell a story with data in a way that is both informative and engaging.

Specific Responsibilities

• Oversee recommendations for process improvements and reporting optimizations that will help derive meaningful business insights at scale.
• Lead the development of data models and visualizations using Power BI to support end users to optimize their use of analytics data for business insights.
• Have regular meetings with business division stakeholders to understand data and analytics needs and pain points
• Ensure data quality and accuracy by conducting regular audits of existing analytics tools and identifying new and emerging analytics technology
• Create interactive dashboards and visual representations of data that will provide key business insights and allow the organization to understand and use data more effectively.
• Stay up to date with industry trends, best practices, and emerging tools in business intelligence, analytics and data science.

Qualifications:

• Bachelor's or Master's degree in Business Analytics, Data Science, Statistics, or a related field.
• 5-10 years of proven experience in a leadership role within Business Analytics, preferably in a membership-based or subscription business.
• Experience with CRM platforms such as Salesforce, HubSpot and analytics tools like Google Analytics, Adobe Analytics, Google Looker Studio, PowerBI, Tableau, SEO, campaign funnel metrics and strong Excel skills
• Strong analytical and quantitative skills with expertise in data analysis tools and technologies.
• Demonstrated success in developing and executing data-driven strategies that contribute to business growth.
• Experience building and managing executive-level performance dashboards.
• Excellent communication and presentation skills, with the ability to convey complex insights to both technical and non-technical stakeholders.
• High level of accountability, flexibility and self-direction to work autonomously.

Salary and Total Rewards Package:
Starting pay range: $145,000 to $150,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, hybrid workweek and flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If you are a strategic thinker with a passion for leveraging data to drive business success, we invite you to apply for this exciting leadership opportunity. Please forward your resume with a cover letter and salary requirements to careers@ana.net. Note: only applicants who include salary requirements will be considered.

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