Vice President, Head Of Franchise Marketing (Pharmaceutical)

SUMMARY:
Reporting to the Senior Vice President, Marketing, the Vice President, Head of Franchise Marketing will lead the Franchise Marketing Team for CABOMETYX and is accountable for: digital, omnichannel, access, patient and advanced practitioner marketing, brand strategic and tactical planning, conference planning, marketing communications and operations, and quarterly business reviews.
ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Manages direct reports who in turn manage the Digital, Omnichannel, Access, Patient/APP, Strategic Accounts, Franchise Strategy and Operations, and Conference Planning teams.
• Responsible for generation and refresh of the 3-year strategic brand plan and annual tactical plan.
• Accountable for the brand's digital marketing strategic plan and tactical execution across audiences
• Accountable for the brand's omnichannel marketing strategy, operational effectiveness, and coordination of tactical inputs with in-line brand promotional leads.
• Accountable for annual conference planning & coordination with core marketing and sales partners.
• Accountable for the brand's strategic plan and annual tactical plan execution for the following groups: patient marketing, advanced practitioner, and access marketing.
• Ensures that the GPO strategic and tactical plan aligns with the overarching brand strategic plan.
• Communicates and ensures organizational alignment to brand strategic plan.
• Assists in ensuring the brand is operating annually within the financial plan and providing updates throughout the calendar year accordingly.
• Supports the brand by conducting periodic, deep-dive market assessments (including metrics measurement for all areas of accountability listed above and coordination of marketing mix analyses in collaboration with Commercial Strategy Analytics & Operations CSAO).
• Collaborates with CSAO to optimize market research effecting brand strategy and impact analyses.
• Manages the aggregate brand budget and supports necessary ROI analysis.
• Engages with key customers and accounts to ensure understanding of in-line business dynamics and to optimize channel mix decision making & tactical effectiveness.
• Accountable for coordination of quarterly business review planning and process.
• Ensure compliance with all laws, regulations, and policies that govern Exelixis conduct.
• Other duties as assigned.

SUPERVISORY RESPONSIBILITIES:

• Directly supervises supervisors and individual contributors
• Indirectly supervises employees through a dotted line structure or via other subordinate supervisors

EDUCATION/EXPERIENCE/SKILLS:
Education:

• Master's degree in related discipline and 19 years of related experience; or
• BS/BA degree in related discipline and at least 21 years of related experience; or
• Equivalent combination of education and experience

Experience:

• Pharmaceutical marketing and/or strategic consulting experience
• Leadership and cross-functional collaboration experience
• Sales, sales management, and managed care experiences are strongly preferred
• Oncology experience is strongly preferred
• Multi-channel or Omnichannel experience

Knowledge/Skills/Abilities:

• Ability to develop sound strategic concepts and clearly articulate these to brand and cross-functional team members
• Cross-functional leadership with the ability to build consensus and drive critical decisions
• High level of learning agility; comprehends all aspects of the marketplace that affect current and future brand performance (e.g. coverage, distribution, sales incentives, regulatory, and finance)
• Effective presentation and written communication skills
• Understanding of FDA Regulations of pharmaceutical drug promotions and experience with Legal, Medical and Regulatory review processes
• Knowledge of reimbursement mechanisms for both injectable and specialty oral medications
• Knowledge of managed care environment, including pharmacy and medical benefit design
• Knowledge of access related items such as sample & voucher programs
• Project management skills

#LI-JD1
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The base pay range for this position is $351,000 - $408,000 annually. The base pay range may take into account the candidate's geographic region, which will adjust the pay depending on the specific work location. The base pay offered will take into account the candidate's geographic region, job-related knowledge, skills, experience and internal equity, among other factors.
In addition to the base salary, as part of our Total Rewards program, Exelixis offers comprehensive employee benefits package, including a 401k plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts. Employees are also eligible for a discretionary annual bonus program, or if field sales staff, a sales-based incentive plan. Exelixis also offers employees the opportunity to purchase company stock, and receive long-term incentives, 15 accrued vacation days in their first year, 17 paid holidays including a company-wide winter shutdown in December, and up to 10 sick days throughout the calendar year.
DISCLAIMER
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.