Address
Form of work
SalaryGeneral Information
Country
United States
Working Schedule
Full-Time
Work Arrangement
Virtual
Commutable Distance Required
No
Relocation Assistance Available
No
Posted Date
19-Mar-2024
Job ID
1778
Description and Requirements
The Company
MetLife (NYSE: MET), through its subsidiaries and affiliates, is one of the world’s leading financial services companies, providing insurance, annuities, employee benefits and asset management to help its individual and institutional customers navigate their changing world. Founded in 1868, MetLife serves approximately 100 million customers, has operations in more than 40 countries and holds leading market positions in the United States, Japan, Latin America, Asia, Europe, and the Middle East. MetLife has an employee population of approximately 43,000 and is ranked #50 on the Fortune 500 list for 2022. MetLife is intentionally cultivating a purpose-driven and inclusive culture that values and builds a diversity of talent to innovate for today, tomorrow and the future so that the company can continue to fulfill its promise to its customers in the communities it serves around the world.
Global Brand and Marketing at MetLife
The MetLife Marketing organization is evolving to enable our Next Horizon strategy. The organization has outlined a new vision – to be a customer-centric and data driven growth engine that takes accountability for contributing meaningful enterprise value and building customer equity.
The organization is on a journey to create a high-performing team enabled by a set of modern capabilities. This will require us to change the organization’s expectation of marketing as well as shift the Marketing focus areas. The expected outcomes of this evolution are 1) growth – marketing as an investment with a predictable contribution to enterprise value, 2) efficiency/effectiveness through a data-driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
This newly created role is critical to bringing the marketing vision to life.
The Position
The UX Copywriter will support the creation of the right content solutions, ensuring that digital experiences are relevant, organized and meaningful. This person will champion the customer by driving the development of the information they need, when and how they need it, in a trusted voice that makes them feel understood and empowered. UX Copywriters work side-by-side with UX Content Strategists, UX Strategists, UX Designers, UX Researchers, developers and product leaders to create desirable and compelling user experiences.
Key Responsibilities:
- Embedded in the Employee Digital Servicing ART, and in partnership with UX Content Strategist, define the content strategy to improve user experiences and execute against the strategist priorities of the product team and the business.
- Based on user insights and business priorities, develop and manage content for the product
- Develops plans for content, contributes to information architecture and navigation decisions, creates taxonomies and content models as needed
- Advocates for how content can be used to create lasting and meaningful relationships with users
- Upholds brand and tone of voice integration and evolution as needed
- Creates content to support messaging strategies
- Creates content appropriate for the user personas
- Ensures that content is implemented to deliver against the strategy, driving the development of crisp, compelling user interface copy for wireframes, prototypes, and any other associated assets and channels, delivering a consistent end-to-end experience
- Uses data and customer feedback to measure the effectiveness of the content strategy and pivot as needed
- Contribute to scalable content guidance to ensure consistency across all Employee servicing touchpoints.
Essential Business Experience and Technical Skills:
Required:
- 2+ years of experience in copywriting working with websites, apps, and email
- Deep familiarity with best practices for organizing and tagging content and understand how to efficiently structure content for copywriters and authors
- Analytical skills for interpreting user research and analytics to inform content ideas. Passionate about taking data and designing elegant content solutions.
- Understands human-centered design principles and is passionate to contribute to design projects
- Passion for storytelling and the ability to review, edit and recognize quality content - copy and creative asset execution
- Ability to collaborate effectively within a multi-functional team and act as a strategic partner in product decisions
- Experience working in iterative processes and in an agile environment
- Excellent communication, presentation and facilitation skills
- Proven ability to build consensus and work effectively within multi-functional teams
- Experience working on complex, multi-dimensional programs
- Ability to take initiative, think strategically, connect dots across multiple threads and drive results
- Proficiency in design and collaboration tools such as Adobe XD Cloud, Figma, Miro, etc.
- HS Diploma or equivalent required
Equal Employment Opportunity/Disability/Veterans
If you need an accommodation due to a disability, please email us at accommodations@metlife.com. This information will be held in confidence and used only to determine an appropriate accommodation for the application process.
MetLife maintains a drug-free workplace.
